The Sonic Burger Blends Mushrooms and Beef for a Smaller Carbon Footprint
Alyson Wyers — June 27, 2017 — Eco
References: sonicdrivein & fastcompany
This Sonic burger blends beef with mushrooms to encourage people to eat less meat. Scientists claim eating less beef could help curb climate change, and in the name of increased sustainability, fast food restaurant chain Sonic Drive-In will be selling a so-called blended burger comprised of beef, 25-30% mushrooms and seasoning.
Served on a brioche bun along with melted American cheese, lettuce, tomato, onions, pickles and mayo, the Sonic burger also contains less calories and fat than their traditional menu items. Described as flavorful and juicy, the blended mushroom burger is still mostly beef and will, therefore, likely appeal to a broader customer base compared to completely vegetarian burger patties. It will also be marketed as a steakhouse-style burger rather than a healthy or environmental alternative.
Served on a brioche bun along with melted American cheese, lettuce, tomato, onions, pickles and mayo, the Sonic burger also contains less calories and fat than their traditional menu items. Described as flavorful and juicy, the blended mushroom burger is still mostly beef and will, therefore, likely appeal to a broader customer base compared to completely vegetarian burger patties. It will also be marketed as a steakhouse-style burger rather than a healthy or environmental alternative.
Trend Themes
1. Blended Burgers - The trend of blending mushrooms with beef in burgers offers a sustainable alternative to traditional meat patties.
2. Reduced-meat Consumption - The growing trend of encouraging people to eat less beef opens opportunities for businesses to create innovative menu items that are healthier and more environmentally friendly.
3. Sustainable Fast Food - The adoption of sustainable practices by fast food chains, such as incorporating mushroom-blended burgers, presents innovative ways to reduce the carbon footprint of the fast food industry.
Industry Implications
1. Fast Food - The fast food industry can leverage the mushroom-blended burger trend to attract environmentally conscious consumers and reduce the ecological impact of meat consumption.
2. Food Manufacturing - Food manufacturers can explore the production of mushroom-blended patties and seasonings to cater to the increasing demand for sustainable and healthier burger options.
3. Climate Change Advocacy - Organizations focused on combating climate change can partner with restaurants and fast food chains to promote reduced-meat consumption through initiatives like mushroom-blended burgers.
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