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Top Trends in In The News

Continuously gaining momentum and recognition across the web, Trend Hunter and its community of hunters are always popping up in news features, publications and other online outlets.

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T3 Magazine: Trend Hunter Sourced
NOV 7, 2008

T3 Magazine: Trend Hunter Sourced

Gadget Trends — Opportunity for disruptive innovation in the tech industry by leveraging the latest gadget trends.

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Cool Careers For Dummies: Trend Hunter Listed
NOV 7, 2008

Cool Careers For Dummies: Trend Hunter Listed

Neat Niche Resources — There are opportunities for businesses to create and market specialized resources for specific industries or interests.

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Trend Hunter Featured On Hot 103
FEB 27, 2007

Trend Hunter Featured On Hot 103

Social Media Marketing — Disruptive innovation opportunity: Develop a platform that connects trend hunters with brands looking to promote their products on social media.

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Oprah Magazine: Trend Hunter Featured
AUG 29, 2008

Oprah Magazine: Trend Hunter Featured

Cross-Pollination — Emphasizing the importance of exposing oneself to diverse sources of information and ideas to foster creativity and problem-solving.

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CNN: Trend Hunter Referenced in Feature About the Shanghai International Cruise Terminal
JAN 24, 2011

CNN: Trend Hunter Referenced in Feature About the Shanghai International Cruise Terminal

Colorful Architecture — Disruptive innovation opportunity: Explore new ways to incorporate vibrant colors and unconventional designs in architectural projects.

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Time Out New York Magazine: Trend Hunter Featured
JAN 27, 2009

Time Out New York Magazine: Trend Hunter Featured

Side Jobs — The rise of the gig economy has created an opportunity for companies or individuals to provide platforms that connect people with side jobs for extra cash.

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The Herald News: Trend Hunter TV's 'Top 20 Trends in 2009' Featured
JAN 9, 2009

The Herald News: Trend Hunter TV's 'Top 20 Trends in 2009' Featured

Do-It-Yourself Trends — Businesses can tap into this trend by offering products or services that allow customers to customize and create their own unique products or experiences.

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TrendHunter.com Cited in 'How eBay Really Works' by Brad Schepp
NOV 7, 2008

TrendHunter.com Cited in 'How eBay Really Works' by Brad Schepp

Pop-culture trends — Disruptive innovation opportunity: Explore emerging pop-culture trends to identify new product ideas and marketing strategies.

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Financial Times:TrendHunter.com Sourced for 39th Time
NOV 7, 2008

Financial Times:TrendHunter.com Sourced for 39th Time

Product Innovation — Trend Hunter's unique and strange product offerings can inspire product innovation in multiple industries.

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SMWi Toronto 2016
MAY 9, 2016

SMWi Toronto 2016

This Independent Social Media Week Event Kicks Off on June 6th

Independent Social Media Week Events — Opportunity for companies to sponsor and participate in independent Social Media Week events around the world.

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TREND HUNTER
INSIGHTS

Probiotic Kimchi

Brands infuse extra probiotics into the traditional fermented dish

Trend - Brands are marketing their kimchi recipes as probiotic-rich, ensuring the live, beneficial bacteria produced during fermentation remain within the jar. These kimchi versions deliver living cultures, fiber, and nutrients, and claim to support gut health while appealing to current fans of the product.

Insight — Growing awareness surrounding gut health has pushed more consumers to seek foods that support digestive wellness, but many struggle to find the foods they love in healthy aisles. In response, brands are using familiar cultural staples as a foundation, enhancing them with beneficial ingredients so people can prioritize gut health without giving up their favorite dishes. Companies that embrace this can expand into wellness categories and connect with a broader audience of conscious shoppers.

Workshop Question — How can your brand position itself as a leader in wellness across its category?

SCORE
6.4
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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