Courtney in the Philadelphia Inquirer

Trend Hunter's Courtney Scharf Shares Her Holiday Gift Ideas

While Christmas shopping is often associated with packed mall parking lots and long lines at big box retailers, there is another option when it comes to finding the perfect gift. Instead of hunting down expensive presents amidst a sea of holiday shoppers, many consumers are opting to craft their gifts from scratch with their own two hands. As Trend Hunter's Courtney Scharf explains, DIY is becoming an increasingly popular option when it comes to creating meaningful and highly personalized gifts.

One of the resources that consumers are using to help them create the perfect homemade gift is crafting classes, which teach valuable DIY skills. These classes run the gamut from knitting lessons, to home-brewing tutorials and even instructions for mixing personalized herbal remedies. With so many options to choose from, it is clear that there is a growing demand for handmade gifts that place an emphasis on quality and meaning. As Scharf explains, "We see a return to and romanticization of simpler times and simpler ingredients."

DIY Holiday Gift Ideas and the Classes to Take to Make Them

Buoyed by Pinterest, YouTube, and lifestyle bloggers, the handmade movement also has inspired countless classes in which you can make a gift pitch-perfect for your person.

To find out more DIY options for the holiday season, check out the full article on Philly.com here.

DIY Gifting
Consumers are opting to craft their gifts from scratch with their own two hands.
Crafting Classes
Crafting classes teach valuable DIY skills, catering to consumers' desire for handmade and personalized gifts.
Romanticizing Simpler Times
There is a return to and romanticization of simpler times and simpler ingredients in the handmade movement.

Industries Being Reshaped

Crafting Education
There is a growing demand for crafting education services that cater to the desire for handmade gifts.
E-commerce Platforms
E-commerce platforms could provide easy access to curated sets of craft supplies along with tutorials to encourage the gifting industry's shift towards DIY.
Food and Beverage Industries
The food and beverage industries can supply the craft industries with raw materials and processing techniques to produce products like customized herbal remedies.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 12%
Freshness 8%

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