SMWi Toronto 2016 is an independent Social Media Week event that is set to take place between June 6th and 10th. One of the highlights of this year's event includes a session with Trend Hunter's VP of Research Strategy Armida Ascano.
On June 9th, Armida will give a presentation titled 'Gen Z: The Limitless Generation,' which explores the behavior, mindset and lifestyle of the generation following Millennials. Although this group makes up more than a quarter of the population, Gen Z remains a mystery to many brands. The session will cover many different characteristics of Gen Z consumers, from the way that they use social media to how they perceive adulthood.
With Gen Z's enormous influence over the evolution of social media, the session is a must-see for those interested in understanding how these young consumers are shaping business, society and culture.
To get your tickets for SMWi Toronto 2016, click here and use TRENDSMWI to get a 15% discount!