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The Globe and Mail: Trend Hunter President of Research Shelby Walsh Dives into Gamifying Emotion

— March 4, 2015 — About
Trend Hunter's President of Research Shelby Walsh recently shared her insights for the newest rising craze in the Gen Z and millennial demographic, using Automated Emotion to entice consumers to engage with various services.

According to Walsh, brands are leveraging intensives like game play, prizes and scoring points to encourage activity from consumers. From apps like Tinder to wearable tech like the Moodmetric mood ring, Gen Z and millennials have more ability to track their health, calorie intake and emotions with interactive, intutive and amusing products. Looking to the future, gamification will simplify and completely revolutionize how we engage with primal tasks like dating, exercising and eating well.

The next big thing? The gamification of your emotion

"It’s no secret that millennials and Gen Z are comfortable gamifying their lives. They go to bed with their smartphones to observe sleeping cycles over time and wear FitBits to track calories burned throughout the day. They even gamify their love lives by swiping left or right to an endless sea of faces on Tinder.

Gamification of everyday life is increasingly prevalent and permeates far beyond the realm of physical health and fitness routines. Now we’re actively tracking and gamifying their emotion. Trend Hunter's consumer insights research has labelled this phenomenon ‘automated emotion.’"

Read the full article in The Globe and Mail HERE.
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