Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Tech-Enabled
Customization
Consumers turn to tech in retail to obtain the exact product they want.
5.5
Trend score
What's Happening
What is the Tech-Enabled Customization trend?
Tech-Enabled Customization: With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation.
Trend themes
Themes within the Tech-Enabled Customization trend
Three behaviours holding the trend together01
Tech-Enabled Customization
Retailers are upgrading their locations for patrons to customize orders using technology.
02
Digitized Loyalty Programs
Companies are utilizing digital data capture to personalize customer experiences and provide a seamless shopping experience.
03
Interactive Smart Restaurants
Restaurants are integrating technology into dining experiences allowing customers to order, change the ambiance, and interact with technology at tables.
Industry implications
What the Tech-Enabled Customization trend means for industry
Where the trend changes the playbookFor
Retail
Utilizing tech to improve patron experience using automation and technology.
For
Food & Beverage
Adapting to changing dietary habits by creating tech-enabled menu offerings.
For
Hospitality
Expanding clientele and improving the guest experience through interactive dining and staff support supplements by technology.
Trend signals
Trend signals for Tech-Enabled Customization
Trend score 5.5 out of 10, from popularity 83%, activity 73%, freshness 8%.
Popularity83%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Tech-Enabled Customization trend
10 featured examples from Jul 18, 2012 to May 6, 2016CategoryTech
Self-Scanning Shopping Apps
QueueHop Lets You Skip the Line With Smartphone Self-Service Checkout
Retail companies can use self-scanning apps and RFID tagging to optimize their inventory management, provide a faster and seamless shopping experience, and protect against theft.
CategoryMarketing
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
The retail industry can benefit from using smart shopping carts to gather customer feedback and improve the shopping experience.
CategoryBusiness
Interactive Smart Restaurants
Ebony Restaurant in Dubai Uses Dining Tables as Interactive Devices
Restaurants that offer technological table enhancement can revolutionize the restaurant experience for visitors.
CategoryTech
Drink Pre-Ordering Apps
Starbucks' Mobile App Will Soon Let You Order and Pay in Advance
Implementing mobile order-ahead features in cafes and coffee shops can help streamline operations and attract tech-savvy customers.
CategoryTech
Analytic Retail Beacons
Altromercato's Beacons Are Equipped with Facial Recognition and Wi-Fi
There is a growing demand for advanced analytics solutions that can provide valuable insights into consumer behavior, preferences, and store performance.
CategoryTech
Smartwatch Shopping Experiences
The Band by True Religion Initiative Bring Smartwatches to Retail
The retail industry can benefit from integrating smartwatches into the shopping experience, providing customers with a more interactive and personalized experience.
CategoryMarketing
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
Incorporating interactive kiosks and digitized loyalty programs in retail stores presents new opportunities for customer engagement and personalized marketing.
CategoryTech
POS Tablet Holders
The 'MiStand+' Aluminum Stand Can be Used in Retail and at Workstations
The 'MiStand+' aluminum stand has applications in the retail industry, specifically in enabling tablet-based POS systems and enhancing customer experience.
CategoryLifestyle
Self-Service Taverns
The Thirsty Bear Lets Customers Help Themselves to Beer
Restaurants and pubs are implementing self-service technology to enhance customer service and streamline operations.
CategoryTech
Customer Service Robots
The Hitachi 'EMIEW3' Intelligent Robot Can Sense When Customers Need Help
Retailers can benefit from using intelligent robots to provide efficient and quick customer service.
