Craving escapism, consumers turn to immersive tech to push their limits
Implications - Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape.
Trend Themes
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Virtual Experiential Travel — Online immersive tours and virtual reality experiences allow tourists to preview and experience destinations before leaving their homes.
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Interactive Virtual Reality — Virtual reality technology and gaming rigs provide users with a seamless interactive experience, opening up new avenues for entertainment and simulation.
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Immersive Journalism — Virtual reality technology is being used to create immersive, educational and engaging journalism experiences.
Industry Implications
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Tourism and Travel — Experiential travel and virtual reality technology can enhance the tourism industry by offering customers engaging and educational experiences before they even arrive at their destination.
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Entertainment — Interactive virtual reality systems and skateboarding digital simulations provide new entertainment experiences and methods of engaging customers.
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Journalism — Immersive journalism experiences using virtual reality technology provide a new way for journalists to communicate and engage readers with their stories.
5 Featured, 43 Examples:
207,225 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:
