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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Virtual Adventure

Craving escapism, consumers turn to immersive tech to push their limits

Implications - Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
174,236 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Virtual Reality Swimming Pools
Virtual Reality Swimming Pools
The Swimarium Allows You To Swim Alongside Virtual 3D Sharks
OVA Studio has produced plans for an audacious project dubbed Swimarium. This incredible design concept envisions a swimming pool with LED screens placed all around it to help create an immersive... MORE
play_circle_filled Immersive Virtual Safaris
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
An inside look at a luxurious virtual safari gives people an experiential travel opportunity before they officially book. Four Seasons Serengeti in Arusha, Tanzania offers an epic African Safari,... MORE
Immersive Journalism Experiences
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
The Harvest of Change is a unique Oculus Rift experience that immerses users in a news story about a family farm in Iowa. Although Oculus Rift is typically thought of as something that can be used... MORE
play_circle_filled Virtual Skateboarding Simulators
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you’re just starting out, skateboarding... MORE
play_circle_filled Movement-Translating Gaming Rigs
Movement-Translating Gaming Rigs
The Cyberith Virtualizer Lets Gamers Walk, Run, Jump and Crouch
The Virtualizer is a virtual reality gaming rig, produced by Austrian company Cyberith, that allows gamers to walk, run, rotate, jump, crouch, kneel and sit down—and have those motions... MORE

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Related Examples

Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
play_circle_filled Travel Simulation Booths
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Virtual Reality Headsets
Virtual Reality Headsets
The Totem Headset Has Two On-Board Cameras and HDMI Compatibility
Nostalgic Soda Relaunches
Nostalgic Soda Relaunches
Take a Trip Back to the 90s with a Sip from Surge Soda
90s Beverage Comeback
90s Beverage Comeback
The Surge Movement Resurrects the 'Mountain Dew Killer'
play_circle_filled Virtual Reality Movie Selections
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
Virtual Reality Surgery Videos
Virtual Reality Surgery Videos
French Surgeons Are Recording Surgery Videos for the Oculus Rift
Naturally Filtered Pools
Naturally Filtered Pools
This Filtered Swimming Pool Acts Like a Lake
play_circle_filled Virtual Reality Production Companies
Virtual Reality Production Companies
Alchemy VR Will Revolutionize Special Effects in Storytelling
Simplistic Virtual Reality Headsets
Simplistic Virtual Reality Headsets
The Google Cardboard is for Everyone with Smartphones
Virtual Reality Exposure Therapy
Virtual Reality Exposure Therapy
An Immersive Form of PTSD Therapy Gets Veterans to Relive Trauma
Playful Aerial Photography
Playful Aerial Photography
Alex S. MacLean's Bird's Eye Shots Capture American Leisure Sports
Aquatic Water Illuminators
Aquatic Water Illuminators
The Jelly Fish Bath Light from CB2 is Water-Safe
Virtual Reality Tennis Games
Virtual Reality Tennis Games
Roger Federer Teams Up with Google Glass for Virtual Reality Tennis
Virtual Reality Kid's Parties
Virtual Reality Kid's Parties
Chuck E Cheese is Bringing the Oculus Rift into Parties
Fowl Virtual Reality Headsets
Fowl Virtual Reality Headsets
This Virtual Headset Tricks a Chicken into Thinking It Can Roam Free
Virtual Zombie-Shooting Games
Virtual Zombie-Shooting Games
'Zero Latency' is Developing a Free-Roaming Virtual Reality Game
Virtual Reality Handheld Games
Virtual Reality Handheld Games
The New Game Tomodachi Life Lets You Create Your Own World
play_circle_filled Wrench-Integrated Bottle Caps
Wrench-Integrated Bottle Caps
The Dew Bottle Tool Puts a Wrench in a Mountain Dew Bottle's Cap
Resort Race Training Camps
Resort Race Training Camps
The Four Seasons Westlake Village is Offering a Triathlon Training Camp
play_circle_filled Virtual Reality Shopping Aisles
Virtual Reality Shopping Aisles
Tesco Allows Users to Go Shopping in a Virtual Store
Virtual Reality Gaming Headsets
Virtual Reality Gaming Headsets
The Sony Project Morpheus Brings a New Medium to Console Gaming
Caviar Spa Treatments
Caviar Spa Treatments
The New Spa Treatment at the Four Seasons Hotel is Replenishing
Over-Friendly Wildlife Photography
Over-Friendly Wildlife Photography
Bobby-Jo Clow Captures a Cheetah Being Up-Close and Personal
Pain-Reducing Video Games
Pain-Reducing Video Games
This Augmented Reality Game Allivates Pain in Amputee Patients
Flowing Aquatic Bedding
Flowing Aquatic Bedding
This Swimming Pool Bed Flows with Sea-Faring Serenity
Seamlessly Aquatic Architecture
Seamlessly Aquatic Architecture
The Jellyfish House by Weil Arets Architects Blends into the Sea
Voyeuristic Swimming Pool Abodes
Voyeuristic Swimming Pool Abodes
The Jellyfish House Integrates the Swimming Pool into the Home
Pop-Inspired Cheesy Snacks
Pop-Inspired Cheesy Snacks
Mountain Dew Cheetos Makes for a Strange Combination
Retro Glowing Gamer Soaps
Retro Glowing Gamer Soaps
This Video Game Soap Set is Germ-Killing Fun
play_circle_filled Serengeti-Inspired SUVs
Serengeti-Inspired SUVs
The Studio Job Land Rover Defender is Inspired by African Chieftains
Family-Based Service Trips
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
Exorbitantly Expensive Hotel Rooms
Exorbitantly Expensive Hotel Rooms
The Most Expensive Hotel Room in the U.S. Costs $45,000 a Night
Luxe Conservation-Conscious Resorts
Luxe Conservation-Conscious Resorts
The Dusit Thani Maldives Resort is a Dream Destination
Symmetrical Swimming Pool Photography
Symmetrical Swimming Pool Photography
Swimming Pools by Franck Bohbot Finds Beauty in the Mundane
Expensive Eco Resorts
Expensive Eco Resorts
Segera was Created by the Former CEO of Puma
Movable Swimming Pool Floors
Movable Swimming Pool Floors
Hydrofloors and Agro Ensure People Utilize Every Inch of Their Home
Upcyled Soda Drink Suits
Upcyled Soda Drink Suits
This Mountain Dew Shirt is Made for Parties
Controversial Rapper-Created Ads
Controversial Rapper-Created Ads
Tyler, the Creator's Mountain Dew Ad Gets Pulled Off the Air
play_circle_filled Malt Soda Rebranding Contests
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
Interactive Bat Caves
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
Romantic African Hideaways
Romantic African Hideaways
Bilila Lodge Kempinski in Serengeti National Park
play_circle_filled Experiential Advertising
Experiential Advertising
Volkswagon Glamorizes 'Night Driving'