Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Adventure
Craving escapism, consumers turn to immersive tech to push their limits.
3.1
Trend score
Trend
What is the Virtual Adventure trend?
Virtual Adventure: Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape.
Trend themes
Themes within the Virtual Adventure trend
Three behaviours holding the trend together01
Virtual Experiential Travel
Online immersive tours and virtual reality experiences allow tourists to preview and experience destinations before leaving their homes.
02
Interactive Virtual Reality
Virtual reality technology and gaming rigs provide users with a seamless interactive experience, opening up new avenues for entertainment and simulation.
03
Immersive Journalism
Virtual reality technology is being used to create immersive, educational and engaging journalism experiences.
Industry implications
What the Virtual Adventure trend means for industry
Where the trend changes the playbookFor
Tourism and Travel
Experiential travel and virtual reality technology can enhance the tourism industry by offering customers engaging and educational experiences before they even arrive at their destination.
For
Entertainment
Interactive virtual reality systems and skateboarding digital simulations provide new entertainment experiences and methods of engaging customers.
For
Journalism
Immersive journalism experiences using virtual reality technology provide a new way for journalists to communicate and engage readers with their stories.
Trend signals
Trend signals for Virtual Adventure
Trend score 3.1 out of 10, from popularity 59%, activity 27%, freshness 8%.
Popularity59%
Activity27%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Adventure trend
5 featured examples from Jun 3 to Oct 1, 2014CategoryTech
Virtual Reality Swimming Pools
The Swimarium Allows You To Swim Alongside Virtual 3D Sharks
The Swimarium project presents an opportunity to innovate in virtual reality experiences for the swimming industry.
CategoryWorld
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
Hotels and resorts can enhance their guest experience by offering virtual tours and previews of their facilities using VR technology.
CategoryMarketing
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
The media industry can harness immersive journalism experiences using Oculus Rift to captivate readers with dynamic storytelling techniques.
CategoryLifestyle
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Companies in this industry can leverage virtual reality to offer state-of-the-art training methods for aspiring athletes.
CategoryTech
Movement-Translating Gaming Rigs
The Cyberith Virtualizer Lets Gamers Walk, Run, Jump and Crouch
The Cyberith Virtualizer can disrupt the gaming industry by providing a more immersive and interactive gaming experience that can attract new users.
