The Opera Tavern, a restaurant located in London, England, has found a way to utilize its social media presence in a fun and unique way. The diner has begun to offer exclusive meals via passwords that can only be found on its Twitter account. One night a month, the Opera Tavern announces a secret burger cooked with gourmet ingredients via Wweet. To enjoy the secretive burger, a patron merely needs to ask for Pierre, the manager, to tell him the password.
Through this initiative, the Opera Tavern has found a way to target a new demographic and generation. In one fell swoop, the restaurant will also increase its Twitter following, since it is creating value for this community. The Opera Tavern ensures that its followers contributes to the business as well.