Trend cluster
Category

Gamer
Tourism

Heightening gaming experiences, consumers turn to high-tech tourism destinations.

Professional Gamer CafesAnime Pop-Up ShopsGamer-Specific StadiumsIconic Gamer EateriesPing Pong-Playing Robots

Trend

What is the Gamer Tourism trend?

Gamer Tourism: As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.

Trend themes

Themes within the Gamer Tourism trend

Three behaviours holding the trend together
01

Specialized Travel

As consumers seek more personalized and theme-based travel experiences, businesses can offer gaming-focused travel destinations that cater specifically to gamers.

02

Gamer-Tailored Venues

There has been a rise in demand for permanent, highly-customized venues for gamers, creating a need for dedicated gaming stadiums and eateries that mimic the gaming experience.

03

Gamer-Centered Accommodations

Travelers are seeking new, innovative accommodations that offer unique perks, such as hotels outfitted with gaming systems that cater to them.

Industry implications

What the Gamer Tourism trend means for industry

Where the trend changes the playbook
For

Travel and Tourism

As specialized travel becomes more popular among consumers, travel and tourism businesses can create gaming-focused travel experiences and destinations that cater to gamers.

For

Gaming and Esports

The rise of dedicated gaming venues, eateries and accommodations presents an opportunity for entrepreneurs to expand and innovate in the gaming and esports industry.

For

Hospitality and Entertainment

Businesses in the hospitality and entertainment industries can explore ways to incorporate gaming and esports into their offerings, such as themed restaurants and hotels outfitted with gaming systems.

Trend signals

Trend signals for Gamer Tourism

Trend score 3.8 out of 10, from popularity 53%, activity 54%, freshness 8%.

Popularity53%
Activity54%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific

Evidence

Examples of the Gamer Tourism trend

7 featured examples from Oct 6, 2013 to Jan 25, 2016
Professional Gamer Cafes
CategoryTech

Professional Gamer Cafes

The Alienware Internet Cafe in China is Like Entering the Matrix

The gaming and esports industry stands to benefit from the introduction of professional gamer cafes that offer unique gaming experiences to their customers.

Anime Pop-Up Shops
CategoryTech

Anime Pop-Up Shops

A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y

Opportunities exist for retailers to create limited-edition pop-up shops that cater to specific fandoms or cultural trends.

Gamer-Specific Stadiums
CategoryTech

Gamer-Specific Stadiums

Permanent Arenas will Put Professional Gaming in the Public Eye

The development of gaming-specific stadiums may represent the potential convergence of traditional and video gaming entertainment markets.

Iconic Gamer Eateries
CategoryTech

Iconic Gamer Eateries

The Eorza Cafe is a Restaurant Inspired by Final Fantasy XIV

Opportunity for creating new restaurant concepts inspired by popular culture references, such as video games.

Ping Pong-Playing Robots
CategoryTech

Ping Pong-Playing Robots

This Robot Can Engage In Long Ping Pong Rallies

Creating innovative robots for entertainment and sports applications.

Geeky Gaming Hotels
CategoryTech

Geeky Gaming Hotels

The Arcade Hotel in Amsterdam Features Rooms Outfitted with Gaming Systems

The hospitality industry can explore the opportunity of offering customized accommodations and integrating gaming consoles to cater to a niche consumer base.

Advanced Race Driving Simulators
CategoryAutos

Advanced Race Driving Simulators

The Porsche 996 GT3 Virtual Simulator is as Real as it Gets

Incorporating advanced virtual driving experiences into the gaming and entertainment industry to enhance users' immersion and enjoyment.