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Climatic Excursion

Prioritizing adventure, travelers seek out destinations with extreme climates

Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Trend Themes
1. Extreme Climate Travel - As consumers seek more experiential travel, they are turning to more extreme climate conditions, like those found in Iceland.
2. Winter Adventure Tourism - Opportunities for winter tourism like snow hotels and ice sculpture festivals are growing in popularity among adventurous travelers.
3. Nature Photography Tourism - Captivating natural landscapes like those found in Iceland are sought after by tourists interested in nature photography.
Industry Implications
1. Adventure Tourism - Companies that cater to adventurous travelers seeking out extreme climates, like Iceland and snowy regions elsewhere in the world.
2. Winter Tourism - Companies that offer hotels, excursions, and attractions centered around winter adventure tourism.
3. Nature Photography - Companies that offer specialized tours and workshops catering to nature photographers seeking to capture captivating natural landscapes like those found in Iceland.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
329,225 Total Clicks
Date Range:
Dec 13 — Oct 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Stunning Icelandic Photography
Stunning Icelandic Photography
This Iceland Photography Series Captures Captivating Natural Beauty
This selection of photographs showcases some of the best Iceland photography you’ll ever see. Iceland is an incredibly gorgeous country with unmatched scenery including foggy water bodies,... MORE
Adventurous Icelandic Hotels
Adventurous Icelandic Hotels
The Ion Hotel Encourages Guests to Get Out and Take in Nature
The Ion Hotel in Iceland is situated just outside Reykjavik, with beautiful views of the picturesque natural surroundings. The hotel is perched atop a rocky overlook, showing off the country’s... MORE
Annual Winter Celebrations (UPDATE)
Annual Winter Celebrations (UPDATE)
Harbin's 2013 Ice and Snow Sculpture Festival is Impressive
The Harbin International Ice and Snow Sculpture Festival is an annual event in China that showcases incredible snow sculptures. Around this time of year in Habin, the temperatures drop to about -15°... MORE
Icy Igloo Inns
Icy Igloo Inns
This Winter World-Creating Snow Hotel is Located in Kirkenes, Norway
If you are looking for an absolutely extraordinary way to travel this winter, this snow hotel in Kirkenes, Norway is definitely one of the most chill and unique options. Made entirely out of snow,... MORE
play_circle_filled Planetary Simulation Adventures
Planetary Simulation Adventures
This Mars Simulation Takes Place in the Middle of the Utah Desert
This Mars simulation doesn’t happen in space, it happens in the freezing desert of southeast Utah. These individuals are outfitted in bright orange spacesuits and have a full pack of oxygen.... MORE

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