Category
World
Layered Getaways
Trend cluster
Category
Simulated
Travel
Instead of actually taking a trip, consumers turn to virtual reality for escape.
3.5
Trend score
Trend
What is the Simulated Travel trend?
Simulated Travel: Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Trend themes
Themes within the Simulated Travel trend
Three behaviours holding the trend together01
Virtual Reality Travel Experiences
Consumers are turning to virtual reality to escape reality, providing a cost-effective means of entertainment.
02
Immersive Virtual Tours
Virtual tours give people an experiential travel opportunity and get them excited to visit.
03
4D Virtual Reality Travel Experiences
Immersive technology lets users hear, feel and smell the changes in the virtual environment before them.
Industry implications
What the Simulated Travel trend means for industry
Where the trend changes the playbookFor
Tourism
Virtual reality technology provides a new means of promoting cost-effective travel experiences to potential tourists.
For
Hospitality
Hotels can use immersive technology to give guests a preview of their facilities, as well as nearby activities and attractions without leaving the room.
For
Entertainment
Virtual reality technology is disrupting the traditional modes of entertainment by providing consumers with a cost-effective escape from reality.
Trend signals
Trend signals for Simulated Travel
Trend score 3.5 out of 10, from popularity 66%, activity 30%, freshness 8%.
Popularity66%
Activity30%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Simulated Travel trend
4 featured examples from Apr 8 to Sep 22, 2014CategoryWorld
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
Hotels and resorts can enhance their guest experience by offering virtual tours and previews of their facilities using VR technology.
CategoryMarketing
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Hotels can use virtual reality booths as a marketing tool to promote their brand and attract customers.
CategoryWorld
Virtual French Tours
Google Night Walk Will Let Users Take a Virtual Tour of Marseilles
The tourism industry could benefit from offering virtual tours to consumers, especially for those who may not be able to travel due to cost or other limitations.
CategoryLifestyle
Virtual Stadium Tours
Google Maps is Allowing Fans to Step Foot into the World Cup Stadiums
The sports tourism industry has an opportunity to innovate by offering virtual experiences that can generate new revenue streams and extend the reach of major sporting events, att…
