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Augmented Reality Packaging

Brands increase interactivity through virtual reality packaging

Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
212,535 Total Clicks
Jan 14 - Oct 14
Warm
TechMobileMultimediaMarketingBranding
Featured Examples
Augmented Reality Snack Boxes - Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
SCORE 6.8
Warm 22,340 Clicks Pub: Jul 14, 14
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
To coincide with the upcoming release of the ‘Stand By Me Doraemon’ movie in 3D, Glico put out special edition boxes of its snacks like Pocky, Pretz and Bisco that are interactive. As... [More]
Edible Chocolate Toys - The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
SCORE 6.3
Warm 10,815 Clicks Pub: Jul 15, 14
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
Just when parents feared that the age of Airfix-style toys were gone, Cadbury went ahead and created a series of edible chocolate toys modeled after them. Although some might be saddened by the fact... [More]
Miniature Interactive Soda Bottles - The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
SCORE 6.1
Warm 8,760 Clicks Pub: Jan 16, 14
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
These Coca-Cola 2014 FIFA special edition mini bottles will be available to promote the world cup this year. The Coca-Cola campaign features previous country flags that hosted the event including... [More]
World Cup Fry Packaging - McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
SCORE 5.7
Warm 4,076 Clicks Pub: May 28, 14
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Say goodbye to McDonald’s iconic fry box packaging—for now—because the new McDonald’s World Cup App relies on new soccer packaging to perform. In partnership with the FIFA... [More]
Augmented Chocolate Wrappers - Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
SCORE 3.1
Mild 1,089 Clicks Pub: Oct 2, 14
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
With the aid of the Lacta mobile app, you’re able to turn a plain Lacta chocolate packaging wrapper into a personal, secret message. Rather than writing a nice message on the candy bar wrapper... [More]
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