Category
Tech
Delegated Interfaces
Trend cluster
Category
Augmented Reality
Packaging
Brands increase interactivity through virtual reality packaging.
5.3
Trend score
Trend
What is the Augmented Reality Packaging trend?
Augmented Reality Packaging: The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Trend themes
Themes within the Augmented Reality Packaging trend
Three behaviours holding the trend together01
Interactive Packaging
More brands are adopting interactive packaging to create an immersive experience for customers, leveraging technologies such as augmented reality and mobile apps.
02
Augmented Reality Integration
Augmented reality is increasingly being integrated into products and packaging to create novel and engaging experiences for consumers.
03
Enhanced Interactivity
Consumers are seeking more interactivity from their shopping experiences, providing opportunities for businesses to differentiate themselves by providing enhanced interactivity for their products.
Industry implications
What the Augmented Reality Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
CPG companies can use interactive packaging and augmented reality integration to create unique and memorable experiences for customers.
For
Fast Food and QSR
Fast food and quick-service restaurants can leverage interactive packaging and AR integration to engage customers and offer a novel customer experience.
For
Confectionery
Confectionery companies can utilize interactive chocolate wrappers and edible toys to provide engaging and fun experiences for customers, while also appealing to a younger demographic.
Trend signals
Trend signals for Augmented Reality Packaging
Trend score 5.3 out of 10, from popularity 81%, activity 70%, freshness 8%.
Popularity81%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Augmented Reality Packaging trend
5 featured examples from Jan 16 to Oct 2, 2014CategoryTech
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
Food and snack brands can explore the use of augmented reality packaging to differentiate their products and engage customers.
CategoryLife-Stages
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
The incorporation of edible components in toys could create a new subcategory of toys while also addressing concerns about screen time and promoting creativity and sensory play.
CategoryMarketing
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
Opportunity for beverage companies to innovate their packaging designs by incorporating interactive elements and augmented reality features.
CategoryTech
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Fast food chains can explore the use of augmented reality packaging to provide a unique dining experience for their customers.
CategoryMarketing
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
Disruptive innovation opportunities in the food packaging industry by leveraging augmented reality for interactive and personalized packaging.
