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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,703 more

Upscaling Takeout

Fast food brands use upscale marketing to negate industry stereotypes

Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
82,921 Total Clicks
Date Range:
Oct 14 — Dec 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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