Category
Tech
Automated Upkeep
Trend cluster
Category
Medical
Play
Health devices receive a youthful overhaul to ease medical experiences.
4.2
Trend score
Trend
What is the Medical Play trend?
Medical Play: Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being.
Trend themes
Themes within the Medical Play trend
Three behaviours holding the trend together01
Playful Medical Devices
Combining medical devices with traditional children's toys to add an element of familiarity to traditional health practices.
02
Anxiety-Reducing Medical Toys
Creating hi-tech and versatile toys that connect to medical equipment and serve as anti-stress companions for young patients.
03
Health-Monitoring Toys
Designing toys equipped with electronics and sensors that track vital signs and provide long-term data on background health stats.
Industry implications
What the Medical Play trend means for industry
Where the trend changes the playbookFor
Medical Devices Industry
Medical devices are being given a more playful design, creating opportunities for innovation and growth in the industry.
For
Toy Industry
There is a growing trend of involving toys in the healthcare experience, opening up opportunities to innovate in the toy industry.
For
Healthcare Industry
The incorporation of play into healthcare experiences is changing the industry, leading to new opportunities to innovate in healthcare.
Trend signals
Trend signals for Medical Play
Trend score 4.2 out of 10, from popularity 68%, activity 49%, freshness 8%.
Popularity68%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Medical Play trend
4 featured examples from Jul 25, 2012 to Oct 8, 2014CategoryLife-Stages
Kid-Friendly Glucose Readers
The Blood Buddy Takes Some of the Pain Away from Pricking Fingers
The development of medical devices, specifically glucose meters, tailored for children could disrupt the traditional healthcare industry.
CategoryLife-Stages
Diabetes-Teaching Teddies
This Educational Teddy Bear Shows Kids How To Monitor Their Disease
Developing educational tools like Jerry the Bear for patients with chronic illnesses like Type 1 diabetes.
CategoryTech
Amicable Medical Toys
The CHRU DOUD is an Informative and Comforting Friend to Child Patients
The healthcare industry can explore the development of hi-tech medical toys and use them as tools to improve the patient experience, especially for children.
CategoryLife-Stages
Health-Monitoring Teddy Bears
Teddy the Guardian by IDerma Tracks Children's Vital Signs
Disruptive innovation opportunity: Develop wearable devices and accessories targeted specifically for children, such as smartwatches or health-monitoring jewelry.
