Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sentimental
Service
Offering romantic experiences, travel destinations cater to couples in love.
3.0
Trend score
Trend
What is the Sentimental Service trend?
Sentimental Service: As hotel services become as important as the accommodation itself, consumers, particularly those in love, are seeking out more intimate travel perks. Providing romantic canal rides and lavish picnics, these services are seeking to enhance travel experiences with a heightened sense of intimacy, reflecting a need for more emotionally fulfilling travel options.
Trend themes
Themes within the Sentimental Service trend
Three behaviours holding the trend together01
Intimate Travel Perks
As hotel services become as important as the accommodation itself, consumers are seeking out more intimate travel perks to enhance their experience and reflect a need for more emotionally fulfilling travel options.
02
Themed Luxury Packages
Themed luxury packages, inspired by movies or other pop culture references, provide consumers a way to intimately connect with beloved media and indulge enriching experiences in a glamorous way.
03
Design-Focused Resorts
Design-focused resorts that integrate natural structures and reflect elements from local cultures can attract travelers looking for a unique and visually stunning experience.
Industry implications
What the Sentimental Service trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage intimate travel perks and themed luxury packages to enhance guests’ overall experience and differentiate themselves from competitors.
For
Tourism
The tourism industry can benefit from design-focused resorts that offer travelers a unique and visually stunning experience and help them immerse in local cultures and traditions.
For
Entertainment
The entertainment industry can leverage themed luxury packages to provide fans with a deeper connection to their favorite movies or TV shows and offer exclusive access to behind-the-scenes experiences.
Trend signals
Trend signals for Sentimental Service
Trend score 3.0 out of 10, from popularity 46%, activity 38%, freshness 8%.
Popularity46%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sentimental Service trend
6 featured examples from Jul 10, 2014 to Oct 12, 2015CategoryLifestyle
Parisian Picnic Services
Paris Picnic Does All the Work to Give You a Perfect Picnic in Paris
The food delivery industry can explore partnerships with picnic delivery services to expand their offerings and cater to a wider audience.
CategoryWorld
Cinematic Hotel Packages
Four Seasons' 'Pretty Woman for a Day' Recreates the Movie Experience
Hotels can offer customized packages and experiences to cater to customers seeking unique and personalized getaways.
CategoryWorld
Design-Focused Couples Resorts
This Thailand Resort Was Designed to Give Off a Romantic Atmosphere
The hospitality and tourism industry can capitalize on the growing demand for design-focused resorts and romantic getaways by offering unique accommodations and tailored experienc…
CategoryTech
Spontaneous Romantic Getaways
HotelTonight's Love More Package is Perfect for Last Minute Planners
These industries can innovate by offering more affordable and enticing last minute deals.
CategoryWorld
Opulent Canal Resorts
The Aman Canal Grande is Romantic and Luxurious
Luxury accommodations like opulent canal resorts can capitalize on the growing demand for high-end travel experiences that offer unique and luxurious stays.
CategoryLifestyle
Luxury Balloon Rides
This Romantic Getaway in Sydney Will Leave High-Flying Couples on Cloud Nine
The travel and tourism industry has an opportunity to create and promote romantic packages, including luxury balloon rides, to attract couples seeking memorable and romantic getaw…
