Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portioned
Consumption
Consumers turn to miniature versions of fatty foods to enjoy without guilt.
3.2
Trend score
Trend
What is the Portioned Consumption trend?
Portioned Consumption: As efficiency remains a top priority for the modern consumer, the adaptation of large, fatty foods and dishes into bite-sized mini meals is making consumption quicker, but also healthier. Instead of giving up bad foods, the reformatting of foods into mini versions satisfies without the associated guilt.
Trend themes
Themes within the Portioned Consumption trend
Three behaviours holding the trend together01
Portioned Consumption
Consumers are favoring smaller, bite-sized, and portioned versions of foods and dishes to reduce health concerns associated with larger, unhealthy food consumption.
02
Hybrid Foods
The integration of various types of foods into one dish, such as ramen donuts and pizza pretzel bites, offers cross-cultural culinary exploration and gastronomic innovation opportunities.
03
DIY Mini Foods
Easy-to-make bite-sized creations that use traditional ingredients such as no-knead pizza, offer lower costs and DIY experiences that provide effortless ways of making custom snacks depending on individual palates.
Industry implications
What the Portioned Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
There is a need to keep innovating new, exciting foods and dishes to keep up with trends and consumer attitudes.
For
Packaging Industry
As typical family structures continue to change, there is an opportunity to develop practical, portion-friendly packaging solutions for independent individuals who want small and easy-to-handle portion sizes.
For
Marketing Industry
Stay attuned to consumer trends to market new products effectively by showing how they align with healthy lifestyles, cultural exploration, and convenience for people with different lifestyles and interests.
Trend signals
Trend signals for Portioned Consumption
Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%.
Popularity44%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Portioned Consumption trend
4 featured examples from Sep 14, 2014 to Sep 19, 2015CategoryLifestyle
Pizza Pretzel Bites
This Pretzel Pizza Hybrid is an Savory Combination Topped with Pepperoni Bits
Fast food chains can explore creating and adding unique hybrid snacks like pizza-pretzel bites to their menu to attract customers and boost sales.
CategoryLifestyle
Spicy Ramen Donuts
Japanese Restaurant Osaka Ohsho Debuts a Limited Edition Dish
Restaurants can take advantage of the trend of creating food hybrids and offer unique and exclusive culinary experiences that attract customers.
CategoryLifestyle
Bite-Sized Party Pizzas
Iamafoodblog's Recipe for Mini No-Knead Pizzas is Compact
Industry poised for creating bite-sized food products that offer convenience and variety.
CategoryLifestyle
Bacon-Wrapped Potato Bites
This Bite-Size Snack is a Delicious and Hearty Snack
Opportunities for the creation of new snack products and innovative flavor profiles.
