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Hyper-Feminine Health

The active woman is targeted with health tools designed only for females

Implications - Despite rising equality between men and women, the organic difference between the sexes has fostered the development of health products specifically for the female consumer. This shift denotes consumer preference for more tailored products designed for enhanced engagement rather than casual integration.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
72,235 Total Clicks
Apr 15 - Oct 16
Average
TechLifestyleHealth
Featured Examples
Female-Focused Running Shoes - The Nike Beautiful X Powerful Collection Celebrates Woman Marathoners
SCORE 6.3
Warm 2,351 Clicks Pub: Oct 7, 16
Female-Focused Running Shoes
The Nike Beautiful X Powerful Collection Celebrates Woman Marathoners
The Nike Beautiful X Powerful Collection is a series of running shoes that are designed to celebrate the first women’s marathon in the history of the Olympic Games in 1984. This collection... [More]
Futuristic Biometric Bras - The Biometric Bra from OmSignal Will Debut at CES 2016 in Vegas
SCORE 4.3
Average 2,468 Clicks Pub: Jan 5, 16
Futuristic Biometric Bras
The Biometric Bra from OmSignal Will Debut at CES 2016 in Vegas
OmSignal, a Canadian company known for producing biometric compression shirts for men, is said to be debuting a revolutionary biometric bra for women at CES 2016 in Las Vegas. The innovative sports... [More]
Female Telehealth Apps - The Maven App Connects Women with Specialists Through Smartphones
SCORE 4.3
Average 1,109 Clicks Pub: Apr 15, 15
Female Telehealth Apps
The Maven App Connects Women with Specialists Through Smartphones
Modern day women, be them younger or older, are busier than ever and that means finding shortcuts wherever they can; the Maven app lets them do exactly that when it comes to health. Although people... [More]
Female-Focused Weightlifting Apps - Chloey Madeley's New Weightlifting App Helps Women Tone Up
SCORE 3.2
Mild 215 Clicks Pub: May 11, 16
Female-Focused Weightlifting Apps
Chloey Madeley's New Weightlifting App Helps Women Tone Up
While there are undeniably a whole lot of weightlifting apps currently available on the market, not nearly enough of them are focused on the specific needs of women who want to use weighlifting as a... [More]
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