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Haute Fitness

The sportswear market is given an aesthetic overhaul to satisfy female athletes

Implications - The traditionally male-focused fitness industry is receiving a feminine overhaul to satisfy the rise of women participating in yoga and aerobics. Specifically evident in the fashion industry, this shift towards highlighting the female form and making activity a priority supports consumer preference for multifaceted products.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
944,105 Total Clicks
Date Range:
Jan 14 — Oct 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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