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Haute Fitness

The sportswear market is given an aesthetic overhaul to satisfy female athletes

Implications - The traditionally male-focused fitness industry is receiving a feminine overhaul to satisfy the rise of women participating in yoga and aerobics. Specifically evident in the fashion industry, this shift towards highlighting the female form and making activity a priority supports consumer preference for multifaceted products.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
908,524 Total Clicks
Jan 14 - Oct 14
Warm
FashionHip FashionLifestyleSportsHealth
Featured Examples
Unusually Seductive Sportswear - The Fire & Lace Lingerie Sportswear Steps Away From Generic Styles
SCORE 7
Warm 18,098 Clicks Pub: Mar 24, 14
Unusually Seductive Sportswear
The Fire & Lace Lingerie Sportswear Steps Away From Generic Styles
With many of the athletic clothes for women having a generic look to them, the ‘Fire and Lace’ lingerie sportswear from ‘Brazen Fire’ brings more of a feminine look to it. For women who work... [More]
Post-Workout Fitness Attire - The Lululemon '&go;' Line is Made for After-Yoga Drinks
SCORE 4.9
Average 5,195 Clicks Pub: Mar 20, 14
Post-Workout Fitness Attire
The Lululemon '&go;' Line is Made for After-Yoga Drinks
Fashionable workout brand Lululemon manages to blend fitness attire and chic clothing seamlessly, and its latest line ‘&go;’ is no different. This collection even takes the idea of... [More]
Luxe Natural Yoga Wear - The White by Lolë Line is Elegant and High-Performance
SCORE 5.2
Warm 26,189 Clicks Pub: Jan 29, 14
Luxe Natural Yoga Wear
The White by Lolë Line is Elegant and High-Performance
‘White by Lolë’ is a range of natural yoga wear that is high-performance, yet fashionable enough to be taken on the streets without just looking like athletic wear from the gym. ... [More]
Cozy Business Yoga Pants - These Yoga Pants from Betabrand Bring Comfort to Your Business Attire
SCORE 2.7
Mild 2,206 Clicks Pub: Mar 19, 14
Cozy Business Yoga Pants
These Yoga Pants from Betabrand Bring Comfort to Your Business Attire
The business yoga pants by Betabrand combine great comfort with appropriate business attire. Yoga pants are the top tier of comfort pants for women, whether you do yoga or not. With Betabrand... [More]
Stylish Feminine Sports Apparel - This Nike Women's Apparel Collection Blends Performance & Style
SCORE 2.5
Untested 412 Clicks Pub: Jul 21, 14
Stylish Feminine Sports Apparel
This Nike Women's Apparel Collection Blends Performance & Style
The Fall 2014 collection of Nike women’s apparel enables female athletes to perform at the highest level without compromising on style. Many of these new Nike women’s apparel are... [More]
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