The sportswear market is given an aesthetic overhaul to satisfy female athletes
Implications - The traditionally male-focused fitness industry is receiving a feminine overhaul to satisfy the rise of women participating in yoga and aerobics. Specifically evident in the fashion industry, this shift towards highlighting the female form and making activity a priority supports consumer preference for multifaceted products.
1. Feminine Overhaul of Fitness Industry - The traditionally male-focused fitness industry is receiving a feminine aesthetic overhaul with highlighting the female form and making activity a priority.
2. Fashionable Performance Sportswear - Sportswear industry is shifting towards performance apparel with fashionable aesthetics.
3. Seamless and Stretchy Athletic Apparel - Athletic apparel trend includes seamless construction and stretch fabric design for ultimate comfort during high performance activities.
1. Sportswear Industry - The sportswear industry has to cater to the rising number of women participating in various activities, while also remaining aware of the fashion sense of younger generations.
2. Fashion Industry - The fashion industry can integrate athletic apparel in their collections with feminine and multifaceted aspects, to respond to younger generations' demands for comfortable clothing.
3. Tech and Textile Industry - The tech and textile industries can further develop seamless and stretchy fabric for high-performance athletic apparel with the athletic activity zones in mind.