The sportswear market is given an aesthetic overhaul to satisfy female athletes
Implications - The traditionally male-focused fitness industry is receiving a feminine overhaul to satisfy the rise of women participating in yoga and aerobics. Specifically evident in the fashion industry, this shift towards highlighting the female form and making activity a priority supports consumer preference for multifaceted products.
Trend Themes
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Feminine Overhaul of Fitness Industry — The traditionally male-focused fitness industry is receiving a feminine aesthetic overhaul with highlighting the female form and making activity a priority.
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Fashionable Performance Sportswear — Sportswear industry is shifting towards performance apparel with fashionable aesthetics.
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Seamless and Stretchy Athletic Apparel — Athletic apparel trend includes seamless construction and stretch fabric design for ultimate comfort during high performance activities.
Industry Implications
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Sportswear Industry — The sportswear industry has to cater to the rising number of women participating in various activities, while also remaining aware of the fashion sense of younger generations.
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Fashion Industry — The fashion industry can integrate athletic apparel in their collections with feminine and multifaceted aspects, to respond to younger generations' demands for comfortable clothing.
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Tech and Textile Industry — The tech and textile industries can further develop seamless and stretchy fabric for high-performance athletic apparel with the athletic activity zones in mind.
5 Featured, 43 Examples:
1,012,342 Total Clicks
Date Range:
Jan 14 — Oct 14
Trending:
Warm
Consumer Insight Topics:
