'White by Lolë' is a range of natural yoga wear that is high-performance, yet fashionable enough to be taken on the streets without just looking like athletic wear from the gym.
The gorgeous collection is made up of natural materials like cashmere, silk and lace, which gives the garments femininity, as well as a natural ease and breathability. Items from the White by Lolë collection include basics for every yoga class, from bras to leggings, jackets and tote bags. Mixing and matching is effortless, since the garments and accessories are all fairly neutral in their coloring.
All of the proceeds from the collection will go towards hosting free yoga classes at community centers during the Lolë White Tour 2014 in locations like Toronto and Montreal.
Key Themes Behind This Trend
- Natural Yoga Wear
- Disruptive innovation opportunity: Develop eco-friendly and sustainable yoga wear made from natural materials.
- Fashionable Athletic Wear
- Disruptive innovation opportunity: Create a line of athletic wear that combines high-performance functionality with fashionable designs suitable for everyday wear.
- Yoga-based Philanthropy
- Disruptive innovation opportunity: Explore business models that combine yoga wear sales with philanthropic initiatives, such as hosting free yoga classes for the community.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable materials and fashionable designs to the traditional athletic wear market.
- Eco-friendly Materials
- Disruptive innovation opportunity: Develop and promote eco-friendly materials for the fashion industry, specifically for athletic wear.
- Social Impact
- Disruptive innovation opportunity: Create business models that prioritize social impact by supporting community initiatives through sales and partnerships.
