Yoga and workout gear giant Lululemon Athletica has partnered up with none other than sustainable materials supplier Genomatica, Inc. to launch a fashionable and eco-friendly exercise shirt for women who want to be able to combine high-performance attributes with an environmentally conscious ethos.
The 'Swiftly Tech Short Sleeve' exercise shirt is made out of a special plant-based nylon that Lululemon points out was the result of a process in which plant sugars were fermented into the chemical process typically associated with the creation of nylon. These short-sleeve shirts are crafted out of 50 percent biologically-derived nylon, 40 percent recycled polyester and three percent elastane, with nearly a third of the elastane portion made out of plant-based materials.
Priced at $68, the 'Swiftly Tech Short Sleeve' exercise shirt is a fabulous example of how eco-friendly materials and high-performance workout technology can coalesce.
Image Credit: Lululemon
What's Driving This Trend
- Eco-friendly Workout Clothing
- There is an opportunity for companies to explore the use of sustainable materials and production processes to create high-performance workout clothing that is environmentally conscious.
- Biologically-derived Fabric
- Companies can look into using plant-based materials in the creation of clothing, which could enhance sustainability and appeal to environmentally conscious consumers.
- Collaborations Between Sustainable Materials Suppliers and Fashion Companies
- There is an opportunity for suppliers of sustainable materials to partner with fashion companies to create eco-friendly fashion products that meet consumer demands for sustainability.
Who This Affects Most
- Sportswear Manufacturing
- Companies in the sportswear manufacturing industry can experiment with biologically-derived fabrics to create sustainable workout clothing products.
- Sustainable Materials Production
- Companies in the sustainable materials production industry can explore collaborations with fashion companies to promote the use of environmentally conscious materials in the fashion industry.
- Fashion Retail Industry
- Companies in the fashion retail industry can collaborate with sustainable materials suppliers to create eco-friendly fashion products that meet consumer demands for sustainability.
