Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dippable
Protein
Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers.
3.5
Trend score
Trend
What is the Dippable Protein trend?
Dippable Protein: Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance.
Trend themes
Themes within the Dippable Protein trend
Three behaviours holding the trend together01
Protein Dip
Consumers are incorporating protein-rich ingredients into dips to satisfy cravings while still maintaining diet restrictions, creating new opportunities for healthier options in snack foods
02
Cultural Fusion Snacks
The merging of two cultural cuisine staples, such as Mediterranean and Mexican flavors, is rising in popularity and can be capitalized on in industries such as food and catering
03
Dessert Hummus
The creation of dessert hummus has expanded the traditional savory dip market, opening up opportunities for new, unexpected flavor combinations and applications
Industry implications
What the Dippable Protein trend means for industry
Where the trend changes the playbookFor
Food Industry
Businesses in the food industry can create new healthy options for snack foods by incorporating protein-rich ingredients into dips and other snack foods
For
Catering Industry
Catering companies can capitalize on the popularity of cultural fusion snacks by incorporating them into their menus
For
Dessert Industry
The creation of dessert hummus provides an opportunity for businesses in the dessert industry to explore new and unexpected flavor combinations and applications for their products
Trend signals
Trend signals for Dippable Protein
Trend score 3.5 out of 10, from popularity 54%, activity 44%, freshness 8%.
Popularity54%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Dippable Protein trend
5 featured examples from May 27, 2015 to Jul 13, 2016CategoryLifestyle
Peanutty Homemade Hummus
This Yummy Recipe for Thai Peanut Hummus is a Culture-Fusing Dip
This industry can benefit from the trend of cultural fusion cuisine by creating new and innovative products that cater to multicultural consumers.
CategoryLifestyle
Chocolate Hummus Dips
These Dessert Hummus Flavors are Available From Delighted By Hummus
Food and snack companies can capitalize on dessert hummus trend by creating new sweet hummus flavors.
CategoryLifestyle
Greek Yogurt Guacamole
This Healthy Dip Recipe Blends Mediterranean and Mexican Flavors
The food and beverage industry can explore creative ways to incorporate Greek yogurt into various products, broadening their offerings.
CategoryLifestyle
Zesty Greek Yogurt Dips
The Healthy Veggie Dips from Alouette Boast Bold Flavors & Colorful Labels
The food packaging industry can capitalize on the need for visually appealing packaging to showcase the flavors and ingredients in healthy veggie dips.
CategoryLifestyle
Pineapple Prosciutto Salsas
This Pineapple and Grilled Pineapple Salsa Recipe Can Be Put on Pizza
Food companies can create and market new salsa flavors to appeal to adventurous snackers.
