Moving beyond health, fresh botanical ingredients take over beverages
Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails and non-alcoholic beverages communicate prestige in health and taste, while appealing to a seasonality that boosts exclusivity.
