With a slogan like "The Universe is the Limit," speciality restaurant Da Pizza Project aims to construct the perfect pie with the help of its patrons. In addition to a vibrant brand identity, the eatery gives visitors the option of constructing their ideal pizza in hopes of gaining recipe inspiration from a variety of customer creations.
The restaurant's crowd-sourced menu does not only encourage DIY pizza pies but even sells t-shirts that boast a "my pizza is better than yours" message.
The creative brand identity for Da Pizza Project (DPP) -- a personalized pizza establishment -- is a collaborative effort between six designers from Monterrey and Guadalajara, Mexico. This restaurant appeals to a younger demographic -- millennials who aren't afraid to share their niche food preferences with the world.