Category
Tech
Automated Upkeep
Trend cluster
Category
Generation
Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement.
2.7
Trend score
Trend
What is the Generation Merging trend?
Generation Merging: While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Trend themes
Themes within the Generation Merging trend
Three behaviours holding the trend together01
Elderly Tech Adoption
Seniors embracing technology and social media apps like Facebook, email, Skype, Facetime, and smartphone applications like ride-sharing.
02
Intergenerational Learning
Programs that facilitate learning between seniors and younger populations using technology and life skills.
03
Senior-Centered Transportation
Ride sharing services targeted specifically for older populations like Lift Hero who recruit healthcare drivers and offer non-emergency transportation.
Industry implications
What the Generation Merging trend means for industry
Where the trend changes the playbookFor
Elder Care Services
Companies offer elderly-centered technology education and device training to improve and facilitate the use of interconnected transportation-sharing and social media.
For
Facilities and Community Centers
Design and retrofitting of recreational spaces to promote senior social interactions centered around music, smart devices, and life-long learning programs.
For
Automotive Transportation
Vehicle manufacturers considering varied mobility priorities targeted for safety, ride comfort and health-aid and embodied next-gen tech.
Trend signals
Trend signals for Generation Merging
Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 8%.
Popularity46%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Generation Merging trend
5 featured examples from Sep 13 to Oct 9, 2014CategoryLife-Stages
Intergenerational Learning Programs
The Learner Link Lets Seniors & Teens Learn From Each Other
Schools and libraries can create programs like The Learner Link to encourage intergenerational learning.
CategoryLife-Stages
Senior Social Media Apps
This 7-In-1 App For Seniors Supports Facebook, Email & More
Opportunity for social media platforms to develop specialized versions targeting the senior population.
CategoryAutos
Senior Transportation Services
Lift Hero Offers Friendly Ride Sharing for Elderly Passengers
Offer transportation services specifically designed for the elderly population, and explore innovative methods like ride-sharing and artificial intelligence to create efficient an…
CategoryLife-Stages
Senior Music Videos
The Waverley Mansion Encourages Activity and Education Through Music Videos
Senior living facilities can implement creative activities like music videos to improve the quality of life of their residents, creating a unique differentiation that can drive mo…
CategoryLife-Stages
Elderly-Educating Tech Programs
Non Profit Organizations Urge Seniors to Learn About Social Media
Provides an opportunity for technology education organizations to expand their reach by catering to the specific needs of low-income seniors.
