The Cheddar Bacon Mac & Cheese Lay's chip flavor is sure to remind your taste buds of your favorite comfort foods. These savory chip combination is one of the finale flavors left in running for the Lay's 'Do Us a Flavor' contest.
Lay's created the 'Do Us a Flavor' contest to allow consumers to offer up new chip flavor ideas and the winner would receive a small percent of the sales of the winning flavor combination. Many of the flavors are incredibly creative and they take inspiration from popular food items. The Cheddar Bacon Mac & Cheese flavor is inspired by the taste of a classic cheesy bowl of noodles topped with crispy bacon. The seasoning is meant to replicate the cheesy taste of the macaroni and cheese sauce along with the meaty flavor of fried bacon.
Why This Trend Is Growing
- Comfort Food-inspired Flavors
- Creating savory chip flavors inspired by popular comfort foods has become a trend to satisfy consumer's cravings.
- Crowdsourcing Flavor Ideas
- Companies are utilizing crowdsourcing to generate new and creative flavor ideas that resonate with consumers.
- Branded Food Contests
- Using branded contests to engage with consumers and create a buzz around new food products is a trend in the food industry.
Industries Being Reshaped
- Snack Food Industry
- The snack food industry can take advantage of the trend of creating comfort food-inspired snack flavors to expand their consumer base.
- Marketing Industry
- There is an opportunity for the marketing industry to utilize crowdsourcing contests to engage with consumers and promote brands.
- Food Contest Industry
- The food contest industry can take advantage of the trend of branded contests to provide companies a way to launch and promote new products.
