Lay's Grilled Cheese & Tomato Soup is a limited-edition potato chip from Lay's that is set to be unveiled at the upcoming BravoCon 2023 as a special treat for Bravo fans. To unveil this chip on National Sandwich Day, the brand tasked Ariana Madix and Katie Maloney of Vanderpump Rules to reintroduce this returning flavor with exclusive packaging inspired by Madix and Maloney’s highly anticipated sandwich shop, Something About Her.
At the BravoCon event in Las Vegas, fans will also get a peek inside the sandwich shop through a Lay's & Something About Her pop-up experience with Lay's-infused food and cocktail recipes inspired by Bravo.
This iconic chip flavor is full of hearty, comforting flavors that pay tribute to a timeless food pairing.
What's Driving This Trend
- Limited-edition Potato Chips
- The release of Lay's Grilled Cheese & Tomato Soup as a limited-edition potato chip presents an opportunity for innovation in the snack industry.
- Exclusive Packaging
- The use of exclusive packaging for Lay's Grilled Cheese & Tomato Soup chip, inspired by Madix and Maloney's sandwich shop, highlights the potential for disruptive innovation in packaging design.
- Pop-up Experiences
- The Lay's & Something About Her pop-up experience at BravoCon offers an opportunity for disruptive innovation in creating immersive experiences for fans.
Who This Affects Most
- Snack
- The limited-edition Lay's Grilled Cheese & Tomato Soup chip introduces potential for new flavors and innovative offerings in the snack industry.
- Packaging
- The exclusive packaging for Lay's Grilled Cheese & Tomato Soup chip showcases the potential for disruptive innovation in packaging design and branding.
- Events and Experiences
- The Lay's & Something About Her pop-up experience at BravoCon indicates a growing trend in creating unique and immersive experiences for fans, opening up opportunities for innovation in the events and experiences industry.
