Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rural
Branding
Products adopt aesthetics reminiscent of local farm packaging for authentic appeal.
4.3
Trend score
Trend
What is the Rural Branding trend?
Rural Branding: Seeking to connect with consumers on a more organic level, brands are adopting aesthetics reminiscent of local, farm-made products. Moving away from cold, mass-produced packaging, brands are turning to crates and wooden boxes to reflect the product's natural origin, creating a visual connection between the product and where it was produced.
Trend themes
Themes within the Rural Branding trend
Three behaviours holding the trend together01
Farm Aesthetic
Brands adopting aesthetics reminiscent of local, farm-made products to connect with consumers on a more organic level.
02
Natural Ingredients
Using organic and natural ingredients in food products to appeal to health-conscious consumers.
03
Transparent Packaging
Incorporating viewing windows to reveal real ingredients on packaging for transparency and to mirror the rise in demand for farm-to-table products.
Industry implications
What the Rural Branding trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can incorporate natural and organic ingredients and adopt farm aesthetics to appeal to health-conscious consumers and connect with them on a more organic level.
For
Packaging
Companies in packaging can explore opportunities to design packaging that is transparent, simple yet rustic, and that showcases natural products.
For
Marketing and Advertising
Marketing and advertising professionals can leverage the trend towards farm aesthetics and transparency in their campaigns to connect with consumers on a more authentic and organic level.
Trend signals
Trend signals for Rural Branding
Trend score 4.3 out of 10, from popularity 56%, activity 66%, freshness 8%.
Popularity56%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rural Branding trend
5 featured examples from Jul 12, 2014 to Aug 26, 2015CategoryEco
Elegant Berry Boxes
Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
The food and beverage industry can explore the use of eco-friendly packaging materials to cater to sustainability-conscious consumers and enhance brand value.
CategoryMarketing
Farmyard Chip Packages
These Judex Chips are Packaged in Rustic Wheat-Decorated Bags
Companies in the food packaging industry can explore opportunities to develop rustic-themed packaging designs that align with the growing demand for wholesome and organic products.
CategoryLifestyle
Barnyard Brewery Packaging
Oast House Brewers' Beer 2 Pack Takes Inspiration from the Farm
Craft breweries can explore creative packaging to differentiate their products in a competitive market and enhance the overall consumer experience.
CategoryLifestyle
Farm-Inspired Meal Packaging
These Packages Combine Brown Paper, Light Pastels & a Viewing Window
The food packaging industry can explore new ways to incorporate transparency and natural ingredient display in their designs.
CategoryLifestyle
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers.
