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Rural Branding

Products adopt aesthetics reminiscent of local farm packaging for authentic appeal

Implications - Seeking to connect with consumers on a more organic level, brands are adopting aesthetics reminiscent of local, farm-made products. Moving away from cold, mass-produced packaging, brands are turning to crates and wooden boxes to reflect the product's natural origin, creating a visual connection between the product and where it was produced.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
351,900 Total Clicks
Jul 14 - Aug 15
Warm
MarketingBranding
Featured Examples
Elegant Berry Boxes - Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
SCORE 6.3
Warm 22,671 Clicks Pub: Sep 4, 14
Elegant Berry Boxes
Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
The berry box packaging design for Sunrise’s organic fruits is an attractive and eco-friendly alternative to those plastic baskets that are commonly used to help consumers transport fresh... [More]
Farmyard Chip Packages - These Judex Chips are Packaged in Rustic Wheat-Decorated Bags
SCORE 3.6
Mild 981 Clicks Pub: Aug 26, 15
Farmyard Chip Packages
These Judex Chips are Packaged in Rustic Wheat-Decorated Bags
‘TANDEM’ studio created the Judex chip packages, which feature a rustic tone of wholesome flavors and organic products. This wholesome line of chips is packaged in light brown bags that... [More]
Barnyard Brewery Packaging - Oast House Brewers' Beer 2 Pack Takes Inspiration from the Farm
SCORE 4.7
Average 1,947 Clicks Pub: Sep 17, 14
Barnyard Brewery Packaging
Oast House Brewers' Beer 2 Pack Takes Inspiration from the Farm
Ontario’s Oast House Brewers makes its beer inside of a red barn on a Niagara-on-the-Lake property, which made it an easy process for Inside Design to come up with a beer 2-pack for the brewery&... [More]
Farm-Inspired Meal Packaging - These Packages Combine Brown Paper, Light Pastels & a Viewing Window
SCORE 4
Mild 1,869 Clicks Pub: Jul 21, 15
Farm-Inspired Meal Packaging
These Packages Combine Brown Paper, Light Pastels & a Viewing Window
Wilder and Hunt teamed up with design company Fuman to create farm-inspired meal packaging for its new muesli and frozen meal items. The muesli packages use a viewing window on the front of the... [More]
Rustic Syrup Packaging - 3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
SCORE 4
Mild 3,521 Clicks Pub: Jul 12, 14
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
Branding and packaging for 3/4 oz. Tonic Maison was developed to match the idea that 3/4 oz. is all of the syrup you’ll need to make the perfect gin and tonic. The syrup is made from a mix... [More]
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