'TANDEM' studio created the Judex chip packages, which feature a rustic tone of wholesome flavors and organic products. This wholesome line of chips is packaged in light brown bags that are decorated with real images of the ingredients.
The bags each feature pieces of wheat, whole vegetables and an image of a bowl that is filled with the actual chips. These delicious-looking bags incorporate real images to showcase the wholesome flavors contained inside each bag. Each image used looks as though it was picked fresh from the farm.
The Judex packaging is simple and contains only a few pops of color; the only coloring is seen in the vibrant vegetables as well as the boarder that runs across the bottom and top of each bag. The border is a playful geometric design that combines two colors such as red and yellow or green and white.
What's Driving This Trend
- Rustic Packaging
- Opportunity for companies to create packaging designs that evoke a rustic aesthetic and highlight the use of wholesome and organic ingredients.
- Real Image Marketing
- Potential for brands to utilize real images of ingredients to showcase the quality and authenticity of their products.
- Minimalistic Design
- Disruptive innovation opportunity for companies to adopt a simple and clean design approach with limited color usage to create a visually appealing and modern packaging.
Who This Affects Most
- Food Packaging
- Companies in the food packaging industry can explore opportunities to develop rustic-themed packaging designs that align with the growing demand for wholesome and organic products.
- Snack Food
- Snack food companies could leverage real image marketing techniques to market their products as authentic and high-quality options in a crowded market.
- Graphic Design
- Opportunity for graphic designers to create minimalistic packaging designs that focus on simplicity and visual appeal, providing a fresh and modern alternative to traditional designs.
