Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exclamatory
Eco
Brands create packaging that overtly preaches sustainability.
4.1
Trend score
Trend
What is the Exclamatory Eco trend?
Exclamatory Eco: Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Trend themes
Themes within the Exclamatory Eco trend
Three behaviours holding the trend together01
Blatant Eco Packaging
Brands are designing and producing eco-friendly packaging, which is not hidden and promotes sustainability, to cater to consumers who take pride in following a sustainable lifestyle.
02
Compostable Packaging
To reduce landfill waste, brands like Alter Eco are developing compostable packaging solutions by using sustainable materials like wood pulp and non-GMO corn.
03
Plantable Packaging
Designers like Amelia Roblin are embedding seeds into packaging materials to promote sustainability and encourage people to continue their healthy eating habits at home.
Industry implications
What the Exclamatory Eco trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Sustainable packaging solutions could offer competitive advantages, and environmentally conscious consumers are willing to pay more for eco-friendly products.
For
Retail
Companies can differentiate themselves from their competition by adopting eco-friendly packaging and by promoting sustainability initiatives.
For
Environmental
Providing compostable, plantable and eco-friendly packaging solutions to businesses and individuals within this sector can present itself as a business opportunity, aligned with responsible and eco-sustainable practices.
Trend signals
Trend signals for Exclamatory Eco
Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%.
Popularity66%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Exclamatory Eco trend
4 featured examples from May 31, 2014 to Jan 22, 2016CategoryEco
Biodegradable Chip Packaging
The Boulder Canyon Chip Snacks are Sold in Compostable Bags
The adoption of biodegradable chip packaging can disrupt the traditional packaging industry and drive the demand for sustainable packaging solutions.
CategoryEco
Plantable Gourmet Packaging
Live Food Bar Packaging by Amelia Roblin Grows Garden Herbs
The food packaging industry can explore innovative ways to incorporate sustainability and interactive elements into their products.
CategoryEco
Compostable Quinoa Packaging
Alter Eco's Compostable Packaging Reduces Landfill Waste
Disruptive innovation opportunity to revamp food packaging materials and design for enhanced sustainability.
CategoryEco
Eco Freezer Bag Storage
This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design
Frozen food manufacturers can embrace sustainability by replacing traditional plastic packaging with bio-degradable freezer bags.
