When it comes to phone packaging, David Cevallos has come up with a distinct design concept for the iPhone 5S. Considering how much emphasis Apple puts on their branding and packaging, Cevallos could have shot of this becoming a reality, and for good reason.
The packaging opens like a chest of drawers, with various compartments for the separate parts of the iPhone. With the first section the iPhone is seen sitting on the top, and once this is revealed another section can be pulled out with the charger and other accessories. This design is exactly what Apple appreciates in its packaging design - even though users know the contents, it's still like opening a present on Christmas. The box is also gold in coloring, adding to the opulence of the product inside.