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Re-Purposed Packaging

Conveying eco awareness, brands turn to recycled packaging material

Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.

SCORE 5

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Activity

Freshness

Megatrends

Patterns

6 Featured, 55 Examples: 915,262 Total Clicks

Date Range: Apr 13 - Feb 15

Trending: Warm

Consumer Insight Topics: Marketing Eco Branding

Featured Examples

Siamese Beverage Sleeves - This Double Beer Carrier is Resourceful in Both Material and Function

SCORE 6.6

Warm 19,578 Clicks Pub: Feb 23, 15

Siamese Beverage Sleeves

This Double Beer Carrier is Resourceful in Both Material and Function

Those with low alcohol tolerances will be particularly drawn to this concept of a double beer carrier. When all that you want is to bring one bottle each to a buddy’s house, this portable... [More]

Recycled Soap Packaging - S.H.I.N.E. is a Project Focused in Mozambique for Those in Need

SCORE 5.9

Warm 4,486 Clicks Pub: Jun 25, 14

Recycled Soap Packaging

S.H.I.N.E. is a Project Focused in Mozambique for Those in Need

S.H.I.N.E. is a project focused on Mozambique, and one of their offerings is soap. Gregor Johnstone was the one in charge of the branding for the soap, and he came up with a design that spoke to the... [More]

Recycled Journal Branding - Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste

SCORE 5.7

Warm 12,053 Clicks Pub: Dec 17, 13

Recycled Journal Branding

Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste

Many “green” product wrapping initiatives may focus on simply reducing the consumption of material, but this example of sustainable duck eggs packaging goes a step further. Paper that... [More]

Recycled Soap Bottles - Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic

SCORE 5.2

Warm 1,752 Clicks Pub: Jul 12, 14

Recycled Soap Bottles

Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic

Ecover is a company based in Belgium that makes eco-friendly cleaning products. Its new dish soap bottle designed by the Logoplaste Innovation Lab is made from 10% recycled plastic, aiming to raise... [More]

SCORE 3.3

Mild 11,136 Clicks Pub: Apr 18, 13

Recycled Cylindrical Wrappers

Woolfiller Packaging Reuses Card for Consistency with Brand Values

The brand behind Woolfiller packaging would like to support the culture of consumers who repair their own garments, so it was only fitting that the product should be wrapped up with equal... [More]

Newspaper Beer Branding - Armadillo Brewery by Havard Fadnes Uses a Recycled Look

SCORE 2.6

Mild 1,932 Clicks Pub: May 27, 14

Newspaper Beer Branding

Armadillo Brewery by Havard Fadnes Uses a Recycled Look

Armadillo Brewery used Havard Fadnes to help the company redesign its website and overall brand. For the bottling, Fadnes used a recycled aesthetic by wrapping the bottles in older newspapers... [More]