Conveying eco awareness, brands turn to recycled packaging material
Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
Trend Themes
1. Upcycling - Creating eco-friendly designs by using recycled materials to showcase a sense of awareness and commitment.
2. Sustainable packaging - Using eco-friendly packaging design strategies to convey commitment to the environment and a sense of eco-awareness.
3. Ocean plastic awareness - Designing packaging made from recycled ocean plastic to raise awareness about environmental issues and emphasize the importance of sustainability.
Industry Implications
1. Consumer Goods - Companies dealing in consumer goods can showcase their eco-friendliness and appeal to the younger generation by using sustainable packaging materials for their products.
2. Food & Beverage - Food and beverage companies can reduce their environmental impact by creating innovative packaging designs using recycled materials, emphasizing on sustainability while raising awareness about environmental issues.
3. Retail - Retail companies can promote their eco-friendly initiatives by using packaging designs made of recycled materials that emphasize environmental awareness and the importance of sustainability.
