Category
Lifestyle
Assisted Choices
Trend cluster
Category
Re-Purposed
Packaging
Conveying eco awareness, brands turn to recycled packaging material.
4.7
Trend score
Trend
What is the Re-Purposed Packaging trend?
Re-Purposed Packaging: Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
Trend themes
Themes within the Re-Purposed Packaging trend
Three behaviours holding the trend together01
Upcycling
Creating eco-friendly designs by using recycled materials to showcase a sense of awareness and commitment.
02
Sustainable packaging
Using eco-friendly packaging design strategies to convey commitment to the environment and a sense of eco-awareness.
03
Ocean plastic awareness
Designing packaging made from recycled ocean plastic to raise awareness about environmental issues and emphasize the importance of sustainability.
Industry implications
What the Re-Purposed Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Companies dealing in consumer goods can showcase their eco-friendliness and appeal to the younger generation by using sustainable packaging materials for their products.
For
Food & Beverage
Food and beverage companies can reduce their environmental impact by creating innovative packaging designs using recycled materials, emphasizing on sustainability while raising awareness about environmental issues.
For
Retail
Retail companies can promote their eco-friendly initiatives by using packaging designs made of recycled materials that emphasize environmental awareness and the importance of sustainability.
Trend signals
Trend signals for Re-Purposed Packaging
Trend score 4.7 out of 10, from popularity 69%, activity 65%, freshness 8%.
Popularity69%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Re-Purposed Packaging trend
6 featured examples from Apr 18, 2013 to Feb 23, 2015CategoryEco
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
The Siamese Beverage Sleeves represent an opportunity for packaging companies to innovate and create sustainable packaging solutions focused on maximizing utility while minimizing…
CategoryMarketing
Recycled Soap Packaging
S.H.I.N.E. is a Project Focused in Mozambique for Those in Need
Opportunity for companies to improve sustainability and appeal to eco-conscious consumers by adopting recycled packaging practices.
CategoryEco
Recycled Journal Branding
Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste
Exploring innovative ways to package food products sustainably and efficiently.
CategoryEco
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
Consumer goods companies can incorporate sustainable and eco-friendly packaging to decrease their environmental impact and set a precedent for other industries.
CategoryMarketing
Recycled Cylindrical Wrappers
Woolfiller Packaging Reuses Card for Consistency with Brand Values
The packaging industry has the opportunity to innovate by developing eco-friendly solutions that align with consumer demand for sustainable packaging materials and practices.
CategoryLifestyle
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
Breweries can adopt recycled beer branding to differentiate their products, appeal to environmentally conscious consumers, and reinforce their commitment to sustainability.
