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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Re-Purposed Packaging

Conveying eco awareness, brands turn to recycled packaging material

Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 55 Examples:
966,168 Total Clicks
Date Range:
Apr 13 — Feb 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Siamese Beverage Sleeves
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
Those with low alcohol tolerances will be particularly drawn to this concept of a double beer carrier. When all that you want is to bring one bottle each to a buddy’s house, this portable... MORE
Recycled Soap Packaging
Recycled Soap Packaging
S.H.I.N.E. is a Project Focused in Mozambique for Those in Need
S.H.I.N.E. is a project focused on Mozambique, and one of their offerings is soap. Gregor Johnstone was the one in charge of the branding for the soap, and he came up with a design that spoke to the... MORE
Recycled Journal Branding
Recycled Journal Branding
Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste
Many “green” product wrapping initiatives may focus on simply reducing the consumption of material, but this example of sustainable duck eggs packaging goes a step further. Paper that... MORE
Recycled Soap Bottles
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
Ecover is a company based in Belgium that makes eco-friendly cleaning products. Its new dish soap bottle designed by the Logoplaste Innovation Lab is made from 10% recycled plastic, aiming to raise... MORE
Recycled Cylindrical Wrappers
Recycled Cylindrical Wrappers
Woolfiller Packaging Reuses Card for Consistency with Brand Values
The brand behind Woolfiller packaging would like to support the culture of consumers who repair their own garments, so it was only fitting that the product should be wrapped up with equal... MORE
Newspaper Beer Branding
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
Armadillo Brewery used Havard Fadnes to help the company redesign its website and overall brand. For the bottling, Fadnes used a recycled aesthetic by wrapping the bottles in older newspapers... MORE

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The Desa Egg Basket Collects Great Quantities of Food Without the Risk
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