S.H.I.N.E. is a project focused on Mozambique, and one of their offerings is soap. Gregor Johnstone was the one in charge of the branding for the soap, and he came up with a design that spoke to the local people of the area.
Instead of using brand-new material for each package, the soap is wrapped in recycled newspaper from the area. This help to draw that connection between the product and the area it's been distributed in. Any other material used for this has been done in very earthy tones, to show that both the packaging and the product from the organization S.H.I.N.E. is environmentally friendly, and will help those that need it in Mozambique.