Couples opt for travel experiences that mimic ordinary life
Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
Trend Themes
1. Normalized Travel - Travel destinations providing a preference for familiar, approachable experiences.
2. Secluded Luxury - Providing travelers with private, intimate holiday destinations.
3. Romantic Train Rides - Tours providing couples with scenic views and souvenirs.
Industry Implications
1. Hospitality - An industry that is quickly evolving to incorporate unique experiences.
2. Travel - An industry that is responding to clients' preferences for comfort and familiarity.
3. Wine & Beverage - An industry that is incorporating historic and scenic elements into beverage tours and experiences.
