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Normalized Escape

Couples opt for travel experiences that mimic ordinary life

Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
204,889 Total Clicks
Date Range:
Sep 13 — Oct 14
Trending:
Mild
Consumer Insight Topics:
WorldLifestyleTravelRomance
View Innovation Webinars

Consumer Insights

Rural PrefabNormalized EscapeReformatted DairyNutritional SpreadHybrid SnackingSocial ParentingDigitized MeditationAutomated Office ComfortNiche FandomConference AdaptabilityAtypical FitnessSocial DiningPre-Paid DiningPersonality CharacterizationMultisensory MarketingIntegrated CosplayConnected CleaningAltered AthleticismHomespun HygieneCustomized CollectibleArtificial EmotionAccessory PlayCultured PlayFeminized Collectible3D-Printed Aid

Featured Examples

Intimate Holiday Villas
Intimate Holiday Villas
The Villa Trullo Lets You Tie the Knot in a Home Away from Home
Located in the Salento Region of southern Italy, the Villa Trullo is a gorgeous holiday home, perfect for a destination wedding with only your closest family and friends. The villa, which is split... MORE
Bijou Attic Hotels
Bijou Attic Hotels
Enjoy the 'Chic Ric et Fer' Attic Guest Room on Your Next Visit to France
At the ‘Chez Ric & Fer’ attic guest room in France, you can enjoy a cozy retreat. The bed and breakfast hotel is located in Coucy le Chtåeau, “one of the loveliest medieval... MORE
Winery Train Tours
Winery Train Tours
The Niagra Wine Trail is Brought to Life with the Medina Railroad Museum
The Medina Railroad Museum collaborated with the Niagara Wine Trail to offer a romantic two-hour train ride through western New York’s wine country. The train, which travels through the Erie... MORE
Lovebird Locomotive Rides
Lovebird Locomotive Rides
The Japanese Sagano Romantic Train Takes Couples on the Scenic Route
If you ever find yourself in or near Kyoto with your significant other, the Sagano Romantic Train is a lovely way to take the scenic route. Named one of the most romantic cities in the world by... MORE

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Travel Accommodation Trend Report and Travel Accommodation Market Research
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 Holiday Travel Trend Report and Holiday Travel Market Research
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Related Examples

Adventurous Icelandic Hotels
Adventurous Icelandic Hotels
The Ion Hotel Encourages Guests to Get Out and Take in Nature
Love Hotel-Locating Apps
Love Hotel-Locating Apps
The Tonight for Two App Helps Users Discover Hotels and Deals
Gothic Winery Weddings
Gothic Winery Weddings
This Gothic Wedding Has a Dark and Romantic Theme
Mountain-Oriented Architecture
Mountain-Oriented Architecture
UZU Architects Presents the Cross House in Nature
Beauty Optimized Directions
Beauty Optimized Directions
Yahoo is Working On an Algorithm to Offer a Scenic Route Option
Tranquil Oceanic Retreats
Tranquil Oceanic Retreats
The Oceanique Villas Provide Privacy and Relaxation
Exotic Indian Wineries
Exotic Indian Wineries
The Sula Vineyards Offer Tourists a Taste of India
Corporate Wine Tours
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Curvaceous Concrete Villas
Curvaceous Concrete Villas
The Kouhsar Villa Makes Some Open-Concept Adjustments
Aerial Wine Tours
Aerial Wine Tours
Coastal Concierge is Offering Sky-High Winery Views Via Its Aerial Wine Tour
Locomotive Winery Tours
Locomotive Winery Tours
The Napa Valley Wine Train Involves Wining, Dining and Travel
Bond-Strengthening Wineries
Bond-Strengthening Wineries
The Mountain Winery Offers Corporate Team-Building Activities
Sustainable Luxury Villas
Sustainable Luxury Villas
Casa 7A is a Luxurious and Sustainable Country Villa
Arid Hilltop Resorts
Arid Hilltop Resorts
Alila Jabal Akhdar in Oman Sits High Above Sea Level
play_circle_filled Social Media Winery Campaigns
Social Media Winery Campaigns
Whitehall Lane Gets into the Social Media Ring
Interior-Contrasting Wineries
Interior-Contrasting Wineries
La Cabuche in Switzerland by Bureau A Firm has an Opposing Interior
Literal Train Loveseats
Literal Train Loveseats
The Koitodoke Seats Are Meant to Induce Romance on Public Transit
Deluxe Cliffside Villas
Deluxe Cliffside Villas
This Luxury Villa is the Perfect Retreat from Everyday Life
Eco Luxurious Island Retreats
Eco Luxurious Island Retreats
The Song Saa Private Island Eco Hotel is Opulent and Mesmerizing
Lavish Crystalline Wine Cellars
Lavish Crystalline Wine Cellars
The Crystal Cellar Brings All the Luxury High Class Win Demands
Romantic Pinkish Roadscapes
Romantic Pinkish Roadscapes
Photographer Arixxx is Behind These Cherry Blossom Landscape Shots
Mood Responsive Resorts
Mood Responsive Resorts
The Hotel Encanto in Acapulco is Responsive to Moods and Colors
Ancient Ruin-Inspired Hotels
Ancient Ruin-Inspired Hotels
La Plage du Pacifique Hotel Looks Ancient & Modern
Structural Geometrical Villas
Structural Geometrical Villas
The Fuschia Villa Uses Raw Materials to Blend into Its Surroundings
Contemporary Capsule Hotels
Contemporary Capsule Hotels
The Pod by Formwerkz Architects Offers Trendy Communal Living
Floating Luxury Hotels
Floating Luxury Hotels
The Spitbank Fort in England is a Secluded Private Sea Resort
Unearthly Hotel Locations
Unearthly Hotel Locations
This Star Wars Hotel Acted as Luke Skywalker's Tatooine Hometown
play_circle_filled Luxe Fashion-Branded Hotels
Luxe Fashion-Branded Hotels
The New Laura Ashley Manor is Filled with Laura Ashley Products
play_circle_filled Social Media-Obsessed Hotels
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
Movie-Inspired Hotel Rooms
Movie-Inspired Hotel Rooms
The Star Trek Hotel Room Offers Guests a True Trekkie Experience
Eclectic-Tech Integrated Hotels
Eclectic-Tech Integrated Hotels
The Ushuaia Ibiza Beach Hotel has Artfully Eclectic Interiors
Pink Train Date Locations
Pink Train Date Locations
The Koi-Yamagata Station Has Been Renovated for a Train Station Date
Luxury Countryside Train Tours
Luxury Countryside Train Tours
JR East is Offering a First-Class Tour of the Japanese Countryside
Functional Attic Abodes
Functional Attic Abodes
Harbour Attic by Gosplan is Located in Genoa, Italy and Beyond Charming
play_circle_filled Augmented Reality Scenery
Augmented Reality Scenery
Touch the Train Window Makes Images Seem Real to Cure Commute Boredom
play_circle_filled Creative Commons Train Rides
Creative Commons Train Rides
Norwegian NRK Holds Contest for Reuse of Train Ride Film