Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Emergency Spoofing

Brands attach literal urgency to products to convey importance

Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
299,574 Total Clicks
Date Range:
Jul 14 — Oct 14
Trending:
Warm

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Boozy Ginger Cocktails
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
Picnic Perfect Handbags
Picnic Perfect Handbags
These Critter-Heay Kate Spade Clutches Incorporate a Garden Party Theme
Bluetooth-Enabled Bags
Bluetooth-Enabled Bags
Track Your Bags, Tablet Cases & Backpacks with the BitStuff Project
Outsourced Messaging Apps
Outsourced Messaging Apps
Miranda July's Somebody App Lets a Stranger Deliver Bad News for You
Pre-Loaded Luxury Totes
Pre-Loaded Luxury Totes
Jam Love's Luxury Bag Comes with the 5 Items That Women Desire Most
DIY Advent Calendars
DIY Advent Calendars
This Easy to Make Craft Makes Counting Down to Christmas More Beautiful
play_circle_filled Missing Matchmaker Campaigns
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
Canned Gin Cocktails
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
Bottled Vodka Lemonades
Bottled Vodka Lemonades
UV Vodka Lemonade and Margaritas Are Like a Bartender in a Bottle
Prepackaged Flavored Shots
Prepackaged Flavored Shots
The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
Pre-Mixed Pina Coladas
Pre-Mixed Pina Coladas
This Convenient Frozen Pina Colada Mix Means You Can Kick Back and Relax
Pre-Mixed Cosmopolitan Cocktails
Pre-Mixed Cosmopolitan Cocktails
The Caribbean Cosmo Offers Refreshment With Minimal Effort
Zodiac Sign Clutches
Zodiac Sign Clutches
These Purse Clutches Designed by Urania Gazelli Have an Astrology Theme
Dating Consultancy Services
Dating Consultancy Services
TinderUs Will Increase Your Tinder Matches
Collaborative Cartoon Fashion
Collaborative Cartoon Fashion
Disney Designer Fashion Extends to Cinderella-Printed Birkin Bags
Encounter-Based Dating Apps
Encounter-Based Dating Apps
Happn is a Missed Connections App Based on Real Life Interactions
play_circle_filled Camp Loving Romance Ads
Camp Loving Romance Ads
This Lighthearted Jewish Dating Service Commercial Pokes Fun at Camp
Amazonite Photo Frames
Amazonite Photo Frames
This DIY Craft Tutorial Revamps an Old Frame with Chromatic Stones
Ex-Seeking Dating Apps
Ex-Seeking Dating Apps
The Match.com Dating Website Will Find You Someone Who Resembles Your Ex
Genius Matchmaking Sites
Genius Matchmaking Sites
Mensa and Match.com are Collaborating to Connect Intelligent Singles
Boozy Cucumber Popsicles
Boozy Cucumber Popsicles
These Refreshing Cucumber Popsicles are Infused with Ginger and Gin
Bad-Date Rescuing Apps
Bad-Date Rescuing Apps
The DateEscape App Saves You from Bad Dates
Illusory Picture Frame Bookshelves
Illusory Picture Frame Bookshelves
This DIY Bookshelf Craft Makes a Painting-Like Set of Shelves
First Date Infographics
First Date Infographics
Dispel First Date Jitters with the Psychology of Dating Nerves Infographic
DIY Gin-Making Kits
DIY Gin-Making Kits
This Homemade Gin Kit Lets You Make Your Very Own Gin and Tonics
Highball Cocktail Cakes
Highball Cocktail Cakes
The 'How Sweet It Is' Gin and Tonic Dessert Infuses a Classic Drink
Picnic-Inspired Accessories
Picnic-Inspired Accessories
Welcome Companions' Latest Series is Inspired by Al Fresco Dining
Upcycled Picture Frame Decor
Upcycled Picture Frame Decor
This DIY Activity Transforms Old Picture Frames Into Imaginative Art
DIY Foam-Fitting Wall Decor
DIY Foam-Fitting Wall Decor
This DIY Foam Building Block Wall Art is Artistically Simple
Surreal Fashion Accessories
Surreal Fashion Accessories
The Mr Knife, Miss Fork Series Was Inspired by Rene Crevel's 'Babylon'
DIY Specs Hangers
DIY Specs Hangers
Cupcakes and Cashmere's 'Sunglass Solution' Post is Economical
Romance Savior Apps
Romance Savior Apps
The eHarmony Bad Date Rescue App is Ingenious
Hilarious Hangable Embroidery
Hilarious Hangable Embroidery
These Bombastitch Cross Stitch Creations Will Have You in Stitches
Refrigerator Web Design
Refrigerator Web Design
Miranda July's Brilliant Viral Campaign
Emergency Chocolate Bar
Emergency Chocolate Bar