Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emergency
Spoofing
Brands attach literal urgency to products to convey importance.
3.9
Trend score
Trend
What is the Emergency Spoofing trend?
Emergency Spoofing: Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Trend themes
Themes within the Emergency Spoofing trend
Three behaviours holding the trend together01
Emergency-themed branding
Brands are utilizing humor through emergency-themed branding to create a sense of urgency in their products, which can be an opportunity for companies to use playful marketing to attract consumers.
02
All-in-one products
The Miranda purse and Tiyo emergency button are examples of all-in-one products that provide consumers with the tools they need to tackle a variety of situations, which suggests an opportunity for companies to create more versatile and practical products.
03
DIY personalized packaging
The Emergency Chocolate Craft shows consumers how personalized, do-it-yourself packaging can be a playful way to safeguard their prized possessions, which suggests an opportunity for companies to create uniquely-packaged products that stand out on shelves.
Industry implications
What the Emergency Spoofing trend means for industry
Where the trend changes the playbookFor
Marketing
Emergency-themed branding is a unique marketing approach that has the potential to make products stand out on shelves.
For
Fashion
The Miranda purse showcases how fashion can be both stylish and functional, which suggests an opportunity for more versatile products in the fashion industry.
For
DIY and Craft
The Emergency Chocolate Craft demonstrates how simple and personalized packaging can be done at home, which presents an opportunity for craft-based businesses to appeal to consumers who enjoy personalized packaging.
Trend signals
Trend signals for Emergency Spoofing
Trend score 3.9 out of 10, from popularity 53%, activity 56%, freshness 8%.
Popularity53%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Emergency Spoofing trend
4 featured examples from Jul 29 to Oct 6, 2014CategoryLifestyle
Emergency Cocktail Kits
This Package From VL92 Provides You With Gin and Tonic Ingredients
Creating new packaging designs and partnering with complementary brands to offer convenient cocktail solutions.
CategoryLifestyle
Emergency Chocolate Containers
This Quick Craft Provides Your Chocolate with Safe Storage
Opportunity for craft supply companies to offer specialized materials and tools for DIY craft projects like the Emergency Chocolate Craft.
CategoryLifestyle
Emergency Escape Buttons
Tiyo is an Emergency Button to Get You Out of Bad Dates and Situations
Personal safety wearable technology will continue to grow in the consumer market with applications such as Tiyo.
CategoryFashion
Quirky Purse Kits
The Miranda is a Limited Edition Leather Handbag That Will Equip You in Life
Disruption opportunities for fashion accessory brands to create unconventional and functional products.
