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Curated Lunch Deliveries

'Pop' is a Lunch Delivery Service That Bring Meals in Under 15 Minutes

— October 7, 2015 — Business
Postmates is starting to provide a lunch delivery service in San Francisco that has a specially curated list of meals each day to choose from. 'Pop' will deliver the meals in 15 minutes or less with an easy app-integrated ordering system.

A similar app called "Ritual" exists in the fashion and entertainment district of Toronto but involves users having to pick up their food. While UberEats boasts a similar service, Postmates states that 'Pop' is going to quickly move to delivering things other than only lunch at alternate times as well. For instance, the lunch delivery service wants to eventually bring couples a date night package of dinner and wine straight to your door.

With packaging made from recycled materials, compostable and locally-sourced, the new delivery app is eco-friendly as well.
Trend Themes
1. Curated Meal Delivery Services - Opportunity for companies to provide a unique, high-quality dining experience with quick delivery times and eco-friendly packaging.
2. Expanding Delivery Services Beyond Lunch - A chance to offer convenient and accessible meal options for customers at different times of the day.
3. Innovative Delivery Partnerships - Potential for collaborations with local restaurants and wineries to provide curated meal and drink packages for customers.
Industry Implications
1. Food and Dining - Growth and expansion opportunities for companies in the food and dining industry to provide unique and convenient meal options with sustainable packaging.
2. Technology and Apps - Opportunity for the development and improvement of delivery apps and ordering systems that focus on providing speedy and curated meal options.
3. Wine and Beverage - Collaboration opportunities with meal delivery services to provide customers with curated meal and wine packages delivered straight to their homes.
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