Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Projection
Seeking to engage consumers, brands project 3D simulations for appeal.
2.3
Trend score
Trend
What is the Experiential Projection trend?
Experiential Projection: Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Trend themes
Themes within the Experiential Projection trend
Three behaviours holding the trend together01
Experiential Projection
Brands are using 3D projections and visual simulations to engage consumer senses, leading to a shift in consumer involvement away from mere spectator.
02
Organic Visual Installations
Developments in projection mapping technology offer opportunities to create new virtual realities, as well as opportunities to use them in immersive experiential marketing campaigns and installations.
03
Superhero Projection Stunts
The use of technology for interactive and immersive advertising campaigns provides brands with the ability to captivate and engage audiences in new and unique ways.
Industry implications
What the Experiential Projection trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Projection mapping and experiential marketing campaigns offer new ways to engage consumers and create buzz around a brand.
For
Entertainment
The use of projection mapping technology for concerts, live events, and theme parks can enhance the overall experience and offer consumers new forms of entertainment.
For
Sports and Recreation
Sports teams and organizations can use 3D projection mapping as a way to create a more immersive and engaging experience for fans at games and events.
Trend signals
Trend signals for Experiential Projection
Trend score 2.3 out of 10, from popularity 47%, activity 14%, freshness 8%.
Popularity47%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Projection trend
5 featured examples from Jul 26 to Sep 26, 2014CategoryLifestyle
3D Projection Basketball Courts
The 76ers Basketball Court 3D Imaging Pumps Up Crowds Pre-Game
The sports and entertainment industry can benefit from adopting 3D imaging technology to enhance the overall fan experience.
CategoryFashion
Projection-Mapped Shoe Ads
Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona
The advertising industry can use projection mapping technology to offer interactive and visually appealing ads.
CategoryMarketing
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
Opportunity for advertisers to create innovative and attention-grabbing campaigns using projection technology.
CategoryFashion
Ethereal Holographic Runways
This Ralph Lauren Fashion Show Had a Holographic Projection on Water
Fashion industry can embrace holographic technology to create stunning visual displays and enhance the fashion show experience.
CategoryArt & Design
Organic Visual Installations
'The Origin of the World' Immerses Visitors with Animation
Disruptive innovation opportunity: Integrate digital technology with traditional art forms to create unique and captivating visual experiences.
