Adding allure to health and wellness, consumers turn to eclectic workout tactics
Implications - Adding an element of humor to traditional health routines, consumers are turning to eclectic workout regimes. Offering atypical products that encourage unusual body movements, retailers are using elements of gaming and abstract aesthetics to enhance physical activities with both visual and experiential qualities. This reflects a growing desire for methods of well-being that go beyond physical benefits.
Trend Themes
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Gamification of Exercise — Consumers are turning to video games and other gamified workout regimes to add an element of fun to traditional health routines.
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Unconventional Fitness Disciplines — Consumers are seeking out unique, hybrid forms of exercise that combine traditional practices with modern activities.
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Multifunctional Exercise Equipment — Consumers are looking for exercise equipment that can be used in unconventional settings and that serve multiple purposes.
Industry Implications
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Gaming — Innovators can explore gamification as a way to engage customers in health and wellness activities.
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Fitness — Fitness professionals can explore new forms of exercise that combine ancient practices with modern activities.
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Design — Designers can explore the integration of fitness into daily routines to make physical activity more accessible and convenient.
