Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybrid
Snacking
Adding substance to mini meals, consumers combine multiple treats into one.
2.7
Trend score
Trend
What is the Hybrid Snacking trend?
Hybrid Snacking: Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Trend themes
Themes within the Hybrid Snacking trend
Three behaviours holding the trend together01
Hybrid Snacking
Consumers are combining different treats together to create a mini meal, merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
02
Mini Desserts
Offering desserts in small portions that are packaged with a side of crunchy toppings to be added upon opening.
03
Healthy Flavors
Creatively combines cereal into the cups of yogurt to provide a healthier breakfast or dessert substitute for consumers seeking out healthier food options.
Industry implications
What the Hybrid Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating unconventional ingredients to create new snacking experiences can enhance the consumer's snacking experience.
For
Packaging
Creating packaging that is easy to open and that can be transported easily, can revolutionize the way consumers snack and/or eat dessert on the go.
For
Health and Wellness
Offering healthier snack options like those that contain fiber and probiotics, can lure health-conscious consumers into snacking more often.
Trend signals
Trend signals for Hybrid Snacking
Trend score 2.7 out of 10, from popularity 35%, activity 37%, freshness 8%.
Popularity35%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hybrid Snacking trend
4 featured examples from May 12 to Dec 30, 2015CategoryLifestyle
Yam Jelly Snacks
Hoon Min Jung Gwa's Natural Korean Snack is Made of Sweet Potato
Innovations in packaging materials and design can help food companies differentiate their products, attract consumer attention, and communicate the qualities of their snacks.
CategoryLifestyle
Cheese-Filled Pretzel Bagels
This Salty Snack is the Perfect Breakfast Alternative
Companies in this industry can develop new product lines or menu items that focus on creating innovative, taste-bud tingling snacks and breakfast options.
CategoryLifestyle
Hybrid Dessert Yogurt
Muller's Yogurt Dessert Channels the Taste of Indulgent Treats
Muller Yogurt's dessert-inspired yogurt line and innovative packaging techniques show the potential for disruption and innovation in the snack food industry.
CategoryLifestyle
Hybrid Cereal Yogurts
Activia's Fiber Vanilla Yogurt Flavor Comes with Mixed Muesli
Dairy industry can explore new yogurt flavors that incorporate cereal, appealing to health-conscious consumers.
