Joshua Harris recently purchased a 3D technology from Quince imaging in order to make the pre and post-shows on the Philadelphia 76ers basketball court more exciting. The technology turns the entirety of the basketball court into a giant screen surface, onto which 3D imagery can be projected to show off fun animations, players and epic team highlights.
This video shows the technology at work, getting the crowd excited at a Miami Heat game. In addition to Miami Heat and the Cleveland Cavaliers, the Sixers are only the third NBA team to make use of the 3D technology so far. Since Harris also owns the New Jersey Devils, it likely won't be long until this team uses this kind of technology too.
What's Driving This Trend
- AR/VR Sports Events
- The use of augmented reality and virtual reality technology in sports events creates an immersive experience for spectators.
- Interactive Sports Technology
- Advancements in interactive sports technology design an engaging and dynamic viewing experience for fans.
- Stadium Digitalization
- Digital innovations implemented in stadiums offer a new dimension to traditional in-game entertainment.
Who This Affects Most
- Sports and Entertainment
- The sports and entertainment industry can benefit from adopting 3D imaging technology to enhance the overall fan experience.
- Technology Hardware and Equipment
- The technology hardware and equipment industry has an opportunity to develop more advanced projection and other related technologies to create increasingly engaging sports viewing experiences.
- Advertising and Marketing
- Innovations in projection technology can also create new advertising and marketing opportunities for brands looking to promote their products to sports fans.
