New Jersey Devils Launches an Official Esports Platform with Rival
Kanesa David — October 5, 2023 — Marketing
References: nhl & esportsinsider
The NHL ice hockey franchise, New Jersey Devils, has introduced a multifaceted esports initiative called the Devils Gaming Group, forged through a partnership with the fan engagement platform Rival. The new partnership will see the duo create the Devils Gaming Group Esports Lounge, an exclusive space located within the Prudential Center in Newark, New Jersey. This dedicated lounge offers a unique vantage point, affording patrons a view overlooking the ice rink.
In addition to the new lounge, the New Jersey Devils will also work with Rival to launch a new online tournament series with prizes related to the team.
“We’re excited to collaborate with Rival and create a brand-new engagement platform for our fans. This online gaming community will allow fans to connect and engage with one another and provide the opportunity for the organization to reach new audiences in both a virtual setting and in our new esports lounge," said Jillian Frechette, Chief Marketing Officer of the New Jersey Devils and Prudential Center.
Image Credit: New Jersey Devils
In addition to the new lounge, the New Jersey Devils will also work with Rival to launch a new online tournament series with prizes related to the team.
“We’re excited to collaborate with Rival and create a brand-new engagement platform for our fans. This online gaming community will allow fans to connect and engage with one another and provide the opportunity for the organization to reach new audiences in both a virtual setting and in our new esports lounge," said Jillian Frechette, Chief Marketing Officer of the New Jersey Devils and Prudential Center.
Image Credit: New Jersey Devils
Trend Themes
1. Esports Lounges - The partnership between the New Jersey Devils and Rival has led to the creation of the Devils Gaming Group Esports Lounge, providing a unique vantage point for patrons to view the ice rink.
2. Online Tournament Series - The New Jersey Devils will launch a new online tournament series in collaboration with Rival, offering prizes related to the team and engaging fans in a virtual setting.
3. Fan Engagement Platform - The collaboration between the New Jersey Devils and Rival aims to create a brand-new engagement platform, connecting fans and providing the organization with the opportunity to reach new audiences.
Industry Implications
1. Sports Entertainment - The introduction of esports lounges and online tournament series by the New Jersey Devils showcases how sports franchises are embracing digital platforms to engage fans in an entertaining way.
2. Gaming and Esports - The Devils Gaming Group Esports Lounge and online tournament series demonstrate the growing integration of traditional sports and gaming, creating new opportunities for fan participation and engagement.
3. Event Venues - The inclusion of the Devils Gaming Group Esports Lounge within the Prudential Center highlights the potential for event venues to diversify their offerings and attract a wider range of audiences.
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