Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Trend Themes
1. Customization - Consumers crave customization options beyond typical collectibles, such as personalized weather apps or underwear with celebrity faces on them.
2. Pop Culture Branding - Retailers are re-branding typically lackluster products with elements of pop culture, such as celebrity faces on candles or underwear.
3. Humor - Humor is being incorporated into pop culture merchandise, such as replacing religious icons with celebrity faces on candles.
Industry Implications
1. Fashion - The fashion industry can tap into customization demands by incorporating elements of pop culture on clothing items.
2. Consumer Goods - Retailers can incorporate elements of pop culture on various consumer goods, such as household decor and candles.
3. Entertainment - The entertainment industry can leverage humor and pop culture branding to create merchandise that appeals to fans and generates revenue.
3 Featured, 24 Examples:
328,488 Total Clicks
Date Range:
Dec 13 — Oct 14
Trending:
Mild
Consumer Insight Topics:
