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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,154 more

Niche Fandom

Celeb merchandise takes an eclectic turn as consumers crave customization

Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
368,716 Total Clicks
Date Range:
Sep 12 — Oct 14
Trending:
Mild
Consumer Insight Topics:

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