Heavy weights Rihanna, Naomi Campbell and Iman appear as a crew of stylish superstars in the September 2014 issue of W Magazine. Clad in pieces designed by Olivier Rousteing, the creative director of Balmain, they are couture goddesses in bright colors, luxury textures and feminine silhouettes that are all perfect for the fall season.
Shot by photographer Emma Summerton, the stylish superstars "represent everything the new Balmain is about--luxury, insouciance and fearless style that stands the test of time," as Models.com aptly puts it. Rousteing himself states, “My job is not just to design clothes but to also give a new vision to fashion." Through racial diversity, elegance and youth, he manages to succeed with flying colors. It will be exciting to see what he comes up with next.
What's Driving This Trend
- Luxury Fashion
- Disruptive innovation opportunity: Creating luxury fashion lines that embrace racial diversity and fearless style to appeal to a wider audience.
- Couture Goddesses
- Disruptive innovation opportunity: Developing new silhouettes, textures, and colors in women's fashion that exude elegance and stand the test of time.
- New Vision of Fashion
- Disruptive innovation opportunity: Introducing innovative fashion concepts that redefine the industry and go beyond just designing clothes.
Who This Affects Most
- Fashion Industry
- Disruptive innovation opportunity: Creating inclusive and timeless fashion designs to cater to a wider customer base and stay ahead of the competition.
- Photography Industry
- Disruptive innovation opportunity: Exploring new photography techniques and styles to capture the essence of stylish superstars and elevate editorials to new heights.
- Creative Direction
- Disruptive innovation opportunity: Redefining the role of creative directors in fashion by not only focusing on designing clothes but also delivering a new vision that resonates with consumers.
