Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritional
Spread
Dips and spreads receive a healthy overhaul with unexpected ingredients.
3.2
Trend score
Trend
What is the Nutritional Spread trend?
Nutritional Spread: Adding an element of nutrition to traditionally indulgent recipes like dips, consumers are integrating healthy ingredients for a more balanced approach. Adding things like tarragon that are typically found in main courses, consumers are using savory ingredients to add not only flavor, but a sense of well-being.
Trend themes
Themes within the Nutritional Spread trend
Three behaviours holding the trend together01
Healthy Dips and Spreads
Integrating healthy ingredients into traditionally indulgent recipes like dips and spreads for a more balanced approach
02
Protein-Packed Nut Spreads
Infusing nut spreads with superfood seeds like flax, chia, and sunflower for added nutritional value
03
Green Hummus Recipes
Exploring new ways to enjoy popular spreads by incorporating fresh herbs and vegetables
Industry implications
What the Nutritional Spread trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunities to innovate with healthier and more nutritious versions of classic recipes
For
Health and Wellness
A growing demand for health-focused products and ingredients that promote overall well-being
For
Consumer Packaged Goods
Innovations that incorporate superfood ingredients in mainstream products to meet consumer demand for healthier options
Trend signals
Trend signals for Nutritional Spread
Trend score 3.2 out of 10, from popularity 51%, activity 38%, freshness 8%.
Popularity51%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutritional Spread trend
6 featured examples from Oct 1, 2014 to Jul 22, 2016CategoryLifestyle
Green Hummus Recipes
This Untraditional and Creamy Spread Incorporates Lots of Fresh Herbs
Disruptive innovation opportunity: Develop innovative and efficient food processors to meet the increasing demand for homemade food preparation.
CategoryLifestyle
Omega-Rich Peanut Spreads
This SmartFruit Product Combines Peanut Butter and Omega from Flax
The food and beverage industry can capitalize on the growing demand for health-focused peanut products and omega-enriched spreads.
CategoryLifestyle
Greek Yogurt Guacamole
This Healthy Dip Recipe Blends Mediterranean and Mexican Flavors
The food and beverage industry can explore creative ways to incorporate Greek yogurt into various products, broadening their offerings.
CategoryLifestyle
Guacamole Quinoa Recipes
This Mango Dish is Perfect for Celebrating National Guacamole Day
Opportunity for food and beverage companies to develop and market products that meet the demand for health-conscious and innovative recipes featuring ingredients like quinoa.
CategoryLifestyle
Healthy Herbed Dipping Sauces
This Savory Yogurt Dip is the Perfect Accompaniment to Raw Veggies
Disruptive innovation opportunity: Develop and market healthier and customizable alternatives to traditional dipping sauces.
CategoryLifestyle
Avocado Yogurt Dips
Two Peas and Their Pod Creates a Healthy and Creamy Mini Meal Recipe
Creating and marketing healthy mini meals and avocado-based dips can offer opportunities for innovation in the food and beverage industry.
