Product packaging shifts to clearly emulate ingredients
Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
Trend Themes
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Visually Conveying Product Composition — Using form and shape to visually convey a product's composition, this approach to packaging creates a visual link between the product's aesthetic and its contents.
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Compartmentalizing Food Packaging — Packaging that compartmentalizes food ingredients separately offers consumers more control over the taste and credibility of the product.
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Natural-shape Packaging — Packaging that emulates the natural shape and color of the fruit/vegetable added in a juice or cream container gives consumers an organic and natural appeal to purchase.
Industry Implications
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Food and Beverages Industry — These trends apply to companies that produce and market food and beverage products.
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Cosmetics Industry — These trends apply to companies that produce and market cosmetic products.
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Packaging Industry — These trends apply to companies that design and produce packaging for various products.
