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Food-Formed Branding

Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents

— June 20, 2012 — Fashion
It's a shame for a gorgeous natural product to be boxed into a rigid rectangle, but such is not the case in many of the pieces from this Fruits & Passion packaging line. Two of the containers in particular have been sculpted into elegant organic forms that do much better to express the biotic qualities of the ingredients inside.

The lg2 Boutique designed the lovely vessels that hold lotions and perfumes made from coconut, bamboo and cherry. A semi-spherical pot contains a creamy body butter and visually represents a halved coconut particularly well, with its rich brown exterior covering and a hollow-looking milky circle printed on top. The fragrance bottles have an elegance with their curving an broadening forms that appear like pouring streams of water. It seems that the boxes themselves are merely the protective sheaths of the more sculptural Fruits & Passion packaging.
Trend Themes
1. Natural Packaging - The trend towards more natural packaging materials and designs is disrupting the traditional rectangular box packaging.
2. Form-shaped Packaging - The trend towards organic and sculpted forms for product packaging is disrupting the traditional minimalist design.
3. Visual Representation of Ingredients - The trend towards visual representation of the product's ingredients is disrupting the traditional reliance on text-based descriptions.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industries can benefit from the trend towards more visually pleasing and natural packaging that expresses the biotic qualities of the ingredients inside.
2. Food and Beverage - The food and beverage industry can benefit from the trend towards visual representation of their product's ingredients in their packaging design.
3. Luxury Goods - The luxury goods and high-end products industry can benefit from the trend towards more sculptural and visually appealing packaging designs that stand out on store shelves.
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