Jaguar's Flying Car Stunt Takes the New XE High Up Over London
Laura McQuarrie — September 8, 2014 — Autos
References: mirror & prexamples
As the sun was setting in London one night, there were quite a few Londoners who looked up and witnessed an unusual flying car stunt. The sight was two helicopters and a car, flying over the city with all of its lights on—naturally, there were a lot of tweets about this uncommon thing to see.
The movie-worthy stunt was part of a promotion for Jaguar to tie in with the launch of the £30,000 XE sports car. For the high-flying stunt, Jaguar was aided by the British Royal Air Force Red Arrows Acrobatic Team, taking the car for a spin over the Thames. This unusual stunt made sure all eyes were on the Jaguar, touting it as a car that really does tower high above all others on the road.
The movie-worthy stunt was part of a promotion for Jaguar to tie in with the launch of the £30,000 XE sports car. For the high-flying stunt, Jaguar was aided by the British Royal Air Force Red Arrows Acrobatic Team, taking the car for a spin over the Thames. This unusual stunt made sure all eyes were on the Jaguar, touting it as a car that really does tower high above all others on the road.
Trend Themes
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High-flying Car Promotions — Companies can use high-flying car stunts as part of their marketing campaigns to garner attention and promote their products in a unique way.
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Innovative Vehicle Launches — Car manufacturers can incorporate unconventional methods, such as high-flying car stunts, to launch new car models and stand out in a competitive market.
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Industry Implications
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Automotive — Car manufacturers can use high-flying car stunts as part of their marketing strategies to promote new car models and create buzz around their brand.
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Entertainment — Movie studios and entertainment companies can use high-flying car stunts to promote upcoming films and events, and create excitement among audiences.
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