Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sentimental
Sightseeing
Couples opt for a more romantic approach with train tours.
3.3
Trend score
Trend
What is the Sentimental Sightseeing trend?
Sentimental Sightseeing: Travel companies are playing up the nostalgia of train travel in order to appeal to couples. Offering a more scenic and drawn out sightseeing option, this approach to getting around combines exciting excursions with an emotional tie-in.
Trend themes
Themes within the Sentimental Sightseeing trend
Three behaviours holding the trend together01
Nostalgia Marketing
Travel companies are tapping into nostalgia to attract couples for scenic and romantic sightseeing options.
02
Luxury Train Tours
Train tours are evolving to offer gourmet food, wine, and scenic views, giving passengers a unique and luxurious travel experience.
03
Sustainable Tourism
Train tours have the potential to promote sustainable tourism by showcasing local agriculture and farms, and highlighting eco-friendly travel options.
Industry implications
What the Sentimental Sightseeing trend means for industry
Where the trend changes the playbookFor
Tourism
The tourism industry can further explore nostalgic and luxurious train tours, as well as promote sustainable tourism practices.
For
Hospitality
The hospitality industry can collaborate with train tour companies to offer gourmet food and wine experiences to their guests and customers.
For
Transportation
The transportation industry can explore the potential of train tours to promote eco-friendly and sustainable travel options.
Trend signals
Trend signals for Sentimental Sightseeing
Trend score 3.3 out of 10, from popularity 55%, activity 35%, freshness 8%.
Popularity55%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sentimental Sightseeing trend
4 featured examples from Jun 13, 2013 to Oct 3, 2014CategoryLifestyle
Pink Train Date Locations
The Koi-Yamagata Station Has Been Renovated for a Train Station Date
The hospitality and tourism industry can benefit from partnering with train station owners to create unique date spots that attract visitors.
CategoryAutos
Locomotive Winery Tours
The Napa Valley Wine Train Involves Wining, Dining and Travel
Wineries and vineyards can partner with mobile tour operators to offer a unique wine tasting experience through a mobile winery tours, such as the Napa Valley Wine Train.
CategoryLifestyle
Winery Train Tours
The Niagra Wine Trail is Brought to Life with the Medina Railroad Museum
Tourism industries can offer guided wine tasting tours and new experiences showing the opportunities the local agriculture and farms in the area.
CategoryLifestyle
Lovebird Locomotive Rides
The Japanese Sagano Romantic Train Takes Couples on the Scenic Route
Disruptive innovation opportunity for train companies to create specialized scenic routes for couples.
