Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Retiree
Adventure
Aiding a lust for new experiences, senior services provide youthful experiences.
4.1
Trend score
Trend
What is the Retiree Adventure trend?
Retiree Adventure: Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age.
Trend themes
Themes within the Retiree Adventure trend
Three behaviours holding the trend together01
Active Elderly
Seniors increasingly seek services and experiences typically associated with younger people, such as travel and social activities.
02
Intergenerational Tech Education
Digital education programs that teach seniors how to use apps and platforms like Instagram, Skype, and Facebook, can create new interaction opportunities with younger generations.
03
Senior Companionship
Old age dating sites and home swapping services like Stitch and LinkedAge are catering to the need for mature companionship, travel buddies and activity partners for seniors.
Industry implications
What the Retiree Adventure trend means for industry
Where the trend changes the playbookFor
Travel and Leisure Industry
Creating services tailored towards seniors' needs and interest, such as senior-friendly tours, destinations, and accommodation.
For
Elder Care Industry
Providing active and social services such as home swapping, senior dating sites, and educational tech programs to meet the needs of seniors who refuse to be stereotyped.
For
Technology Industry
Developing technologies and digital tools to connect different age generations and creating better ways to educate and engage seniors on technological topics and trends.
Trend signals
Trend signals for Retiree Adventure
Trend score 4.1 out of 10, from popularity 72%, activity 42%, freshness 8%.
Popularity72%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Retiree Adventure trend
4 featured examples from Oct 5, 2013 to Sep 16, 2014CategoryLife-Stages
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
Social media platforms like Instagram can create disruptive innovation opportunities by developing features, content, or campaigns specifically designed for older adults.
CategoryLife-Stages
Old Age Dating Sites
'Stitch' is a Dating Site Specifically for Those Over 50
Old age dating shows that there needs to be a specific dating service targeted towards seniors.
CategoryLife-Stages
Retirement House Swap Sites
LinkedAge's Home Swapping Site is for Seniors with Wanderlust
The travel industry can explore disruptive innovations by catering to the unique needs of senior travelers through services like senior home swapping.
CategoryLife-Stages
Age Group-Connecting Ads
A Speaking Exchange Brings English-Learning Teens and US Seniors Together
Language schools and institutions can leverage digital tools and platforms to facilitate language exchanges between different age groups, promoting improved language learning expe…
