Trend cluster
Category

Digitized
Therapy

Adding efficiency to health and wellness, consumers turn to mobile therapy apps.

Mental Health AppsSleep Therapy AppsText-Based Therapy SessionsAnxiety-Alleviating AppsTherapeutical Texting Services

Trend

What is the Digitized Therapy trend?

Digitized Therapy: Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions.

Trend themes

Themes within the Digitized Therapy trend

Three behaviours holding the trend together
01

Rise of digital therapy

Increasing demand for streamlined and affordable mental health solutions is driving innovation in digital therapy apps and platforms.

02

Text-based therapy

Consumers are turning to text-based therapy apps as an anonymous and affordable alternative to traditional forms of therapy.

03

AI-assisted therapy

The use of AI and chatbots is becoming more prevalent in digital therapy apps, allowing for automated monitoring, communication, and assessment.

Industry implications

What the Digitized Therapy trend means for industry

Where the trend changes the playbook
For

Healthtech

Technology-enabled health services and solutions are providing greater accessibility and affordability to mental health care.

For

Mobile app development

The increasing demand for digital therapy is driving innovation in mobile app development, leading to the creation of new apps designed to meet specific mental health needs.

For

Mental health industry

The rising popularity of digital therapy is disrupting traditional mental health care, leading to a shift towards more affordable and accessible solutions.

Trend signals

Trend signals for Digitized Therapy

Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 8%.

Popularity65%
Activity43%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Digitized Therapy trend

9 featured examples from May 3, 2014 to May 17, 2017
Mental Health Apps
CategorySocial Good

Mental Health Apps

The MoodHacker App Helps Fight Depression in the Workplace

By investing in digital mental health solutions, the healthcare industry can provide more accessible and comprehensive mental health services.

Sleep Therapy Apps
CategoryTech

Sleep Therapy Apps

An Insomnia App Gives Users with a Six Week Cognitive Behavior Therapy Program

The healthcare technology industry can benefit from developing sleep therapy apps using cognitive behavioral therapy to help people sleep better.

Text-Based Therapy Sessions
CategoryTech

Text-Based Therapy Sessions

The 'Talkspace for All' Platform Provide Greater Access to Therapy

Mental health startups can use 'Talkspace for All' as a model to create affordable and accessible therapy services for low-income individuals.

Anxiety-Alleviating Apps
CategoryTech

Anxiety-Alleviating Apps

This App Makes Mental Health Services More Affordable

Integrating technology into mental health services to provide affordable and accessible solutions.

Therapeutical Texting Services
CategoryTech

Therapeutical Texting Services

The Talkspace Service is Therapy for Those Addicted to Texting

The growing demand for anonymous and accessible therapy services presents opportunities for innovative mental health providers.

Text-Monitoring Therapy Apps
CategoryTech

Text-Monitoring Therapy Apps

This Therapy Tool Monitors Mental Health Through Patient Messages

Text-monitoring therapy apps like TheraChat offer mental health professionals new avenues for patient support, improving the accessibility and efficiency of therapy services.

Protected Mental Health Chatrooms
CategoryTech

Protected Mental Health Chatrooms

Sunrise Health's Chatrooms are Monitored by AI and Therapists

The mental health industry can implement monitored chatrooms to enhance patient support and facilitate greater engagement in therapy.

Therapeutic Texting Platforms
CategoryTech

Therapeutic Texting Platforms

7 Cups of Tea Offers Anonymous Online Therapy and Someone to Talk to

Disruptive innovation opportunity: Develop digital platforms and applications that enhance and widen access to mental health services, such as online therapy and peer support.

Therapeutic Chatbot Apps
CategoryTech

Therapeutic Chatbot Apps

The Harlie Chatbot App is Designed For People With Neurological Issues

The healthcare industry can leverage chatbot apps to improve therapy and assessment capabilities for patients with neurological conditions.