Breakfast Waffle Tacos

Taco Bell’s Breakfast Feast is Going Nationwide

This delicious-looking waffle breakfast taco from Taco Bell is about to take breakfast foods to the next level. This Mexican mashup includes scrambled eggs and sausage inside a waffle taco shell with a side of maple syrup. This original and taste-bud-pleasing concoction is sure to be a hit. Originally the early morning treat was being tested in California, but it is being expanded to 100 additional locations. These locations include Fresno, California, Omaha, Nebraska and Chattanooga, Tennessee.

If you live in any of these cities, or within driving distance, you best put on your fat pants and try your own as soon as possible. Here’s hoping the waffle breakfast taco expands to the rest of North America soon.

Breakfast Innovations
Creating unique and appetizing breakfast combinations, like waffle tacos, to attract and retain customers.
Fast Food Mashups
Introducing unexpected and creative food combinations to the fast food industry to generate buzz and excitement among customers.
Regional Testing
Testing new products in specific regional markets to gauge popularity before expanding nationwide.

Industries Being Reshaped

Fast Food
Introducing creative and innovative food and drink options to stand out in the competitive fast food industry.
Food and Beverage
Finding new and exciting ingredients and flavor profiles to incorporate into traditional dishes and drinks to create buzz and novelty.
Regional Chains
Testing and growing unique food items in specific regions to create a loyal following and stand out in the market.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 65%
Freshness 8%